Young children's programming is becoming more and more popular
According to the statistics of Yingmei Consulting, as of August 217, the cumulative amount of global programming education investment mergers and acquisitions has exceeded 1.8 billion US dollars, and the round of foreign investment and financing has turned from seed to E, and China is still around A; Globally, the United States, Britain and Israel are countries with more programming education startups. In foreign programming education companies, the B-end market is the focus of the expansion of children's programming education institutions; Gamification design concept is the mainstream of children's programming education products, which attaches importance to the interaction and social needs of children's users.
The p>《217 China Children's Programming Education Industry Report pointed out that a number of representative children's programming education institutions have emerged in China. It can be said that the children's programming education market has gradually ushered in policy dividends and demographic dividends, and it is not like the K12 extracurricular tutoring training market and children's English education market, because the domestic children's programming education market is still in the market cultivation stage, and there is no national brand organization. New entrepreneurs and investors are constantly entering, which can boost the development of the industry to a certain extent.
Let's look at several recent domestic financing events:
On November 17th, Programming Cat, a children's programming platform, announced that it had completed a series B financing of 12 million yuan. This round of financing was led by Gao Lin Capital, followed by Qingliu Capital and Qinghan Fund, and the angel round investor Cheetah Mobile continued to follow suit. In May this year, a wholly-owned subsidiary of Shengtong Co., Ltd., a listed company, invested 15 million yuan in programming cats. At the end of last year, programming cats received 2 million yuan in Series A financing.
on November 28th, the children's programming brand "learning while editing" announced that the company had completed tens of millions of yuan of Pre-A financing in October this year, which was led by Junlian Capital. In the last round, the employer Taiya Dingfu continued to follow suit. Editing and learning children's programming education project was originally a scientific research project initiated by Peking University CodePKU student team during their school days. Since 212, we have been conducting programming teaching experiments and creativity research for teenagers in Shenzhen to cultivate programming teenagers.
on December 8th, according to media reports, Aomeng Programming Quality Education, a programming platform for young children, has received tens of millions of yuan in Series A financing, which was led by Qingsong Fund, followed by Oriental Fuhai, Atomic Venture Capital and well-known investor Wang Gang. Fang Qingsong Fund, the lead investor in this round, said that it is very optimistic about the future development of young children's programming education, which is not only easy to standardize, but also likely to become a mainstream discipline in the future. The online 1V1 teaching adopted by Aomengqing children's programming takes into account the good teaching experience and the ability to quickly copy the model.
In addition, in August 217, Morningstar, a geek brand of children's programming education, announced that it had completed a multi-million yuan Pre-A round of financing. In September 217, Zhitong always received the B round of financing led by Huajiao in the future.
The reporter interviewed some friends around him and asked them if they would like to enroll their children in programming interest classes in the future, and all the answers were positive. "Nowadays, children are under great competitive pressure and have limited knowledge in school. It is a good thing for primary and secondary school students to learn some cool programming after class. Programming from primary school, growing up with many skills, catering to the development trend of artificial intelligence, is beneficial to children. " Ms. Wang, a young mother after 8, said.
Xiaojin, a sixth-grade primary school student who has been studying in a programming interest class for six months, seems to have found the fun of programming. "I like coming to class and writing code, and I will feel a sense of accomplishment when I finish a programming successfully." Another primary school student who has been studying programming for one year also said that learning programming is cool and interesting, and it will help him learn algorithms better. "After learning programming, children have gained a lot from the exercise of logical thinking to the mastery of English words. Although there are not many children learning programming around, I find that more and more parents will be willing to let their children learn programming." A parent told reporters.
There are various indications that with the increasing demand of parents and the rapid development of the Internet era, the fierce competition in the programming market for young people in the future should not be underestimated.
The market needs to be explored and there is a big room for development
When talking about why the investment is "proud of dreams", Li Yihao, the investment manager of Oriental Fuhai, said in an interview with the reporter of Securities Times Venture Capital Exchange that "the main thing is to recognize the market and value the trend. The Ministry of Education officially issued the Science Curriculum Standard for Compulsory Education Primary Schools, which advanced the science class in primary schools to the first grade, with no less than one class per week. STEM education is highly concerned, but compared with maker education and robots, programming education has an intuitive improvement in mathematics and logic ability. At the same time, with the rapid development of Internet companies, the exposure is large, and programmers and other people have enhanced their understanding of children's programming education, which is strongly linked to their future careers. Because Oriental Fuhai has invested in English, it is very recognized for the online learning method of 1v1, and the market education is mature. The founder of Aomeng began to explore and try in 214, and the product and operation process have been initially stable and the growth rate is very fast. "
"There are 63 million school-age children in China * * *. According to the 6% penetration rate of urban children, assuming that each child invests 5, yuan every year, the market scale will reach 18 billion yuan in the next few years, and the market volume is huge enough." Li Yihao is very optimistic about the future of young children's programming. He also believes that educational products need to deepen the curriculum system, and early-age education itself requires high interactive experience, so it is more optimistic about more offline institutions and online one-on-one and one-on-two models.
However, the challenges faced by young children's programming can not be ignored. "Programming education is still not just needed, so students are squeezed by K12 after they are over 12 years old, and their extracurricular practice is limited. However, with the deepening of education reform, parents' awareness of programming skills has increased, and programming is expected to break through in quality education and become the mainstream choice. " Li Yihao said.
Song Yonghong, chairman of Wantu Investment, said that he is very optimistic about the programming education market for young children, and the encouragement of national policies is a strong support for the rapid development of this industry. "The introduction of a series of policies related to artificial intelligence has not only caused shocks in China, but also aroused strong concern around the world. This shows that the government of China has made great efforts to promote the development of artificial intelligence industry from the height of top-level design. On the other hand, the important position of the artificial intelligence industry in the future economic and social life also makes this industry need a large number of relevant professionals. In the future society, the relevant knowledge and skills of artificial intelligence will become the basic knowledge requirements of human beings. "
Song Yonghong believes that the investment in youth programming education is in the cusp of welcoming the general trend of artificial intelligence. "First of all, the" New Generation Artificial Intelligence Development Plan "issued by the State Council clearly points out that artificial intelligence has become the new focus of international competition, and the national intelligence education project should be gradually carried out. Secondly, from the perspective of parents and schools, the encouragement of policies and the bright future of artificial intelligence industry are the primary reasons for schools and parents to choose programming education for young children. Relevant policies have required primary and secondary school programming to be included in regular teaching content. Third, young children's programming is also the best way to integrate knowledge across disciplines. The language foundation of programming is English, and behavior is the logic and reasoning of mathematics. "
From the market perspective of programming education for young children, Song Yonghong thinks that the current market is in the blue ocean period. Whether it is schools or parents, how to implement programming education for young children is still being explored. The market path of project selection and the resources and ability to cut into the market will also be the focus of investment investigation. "The more important inspection point in the programming education project for young children is the combination of teams. Does the team know both the education for young children and programming? In the past, programming education was aimed at adults, and the education for young children required higher requirements in terms of curriculum system and teaching methods. Therefore, how to transform programming into visualization and gamification that young children like at this age is a key factor to determine whether the curriculum content of such projects is attractive." Song Yonghong said frankly.
Song Yonghong said that young children's programming education is an emerging market, with great room for future development, and there is no obvious echelon division in the industry at present. The first project still has certain advantages, and there is a lot of room for imagination for other entrepreneurs. It is expected that there will be various forms of young children's programming education enterprises in the next year, and a clear echelon plan will be gradually formed.
Hope to adopt!