Rapid development will effectively promote economic development to a certain scale. "Sports industry" and "sports industrialization" have become topics that people generally talk about and practice. The products and services provided by the sports industry have been
It has become a new consumption hotspot of the whole society, and the rapid expansion of industrial scale has promoted the development of a series of related industries and become a new investment hotspot. The construction of sports industry market development model has ten advantages for sports industry market development.
Significance.
First, the concept of sports industry
What is the sports industry? At present, there is no authoritative unified formulation about the definition and concept of sports industry. We define the sports industry from the industrial classification of the national economy and the fact that sports are located at the industrial level:
Sports industry refers to a social organization that is linked with commodities and markets, characterized by socialized mass production and modern management, and centered on the production and consumption of sports products.
Second, the sports industry in the national economic growth mechanism
The process of regional economic development is to make full use of regional conditions to form industries or industrial clusters with competitive advantages in order to obtain the best comprehensive benefits. These industries or industrial clusters with competitive advantages will increase the regional economy.
Long pillars. In these industries or industrial clusters, there are leading industries, pillar industries and auxiliary industries. Leading industries are in a dominant position in the industrial structure system, which largely determines the economy of this region.
The future development direction and mode of structural system; Pillar industry is an industry that accounts for a large proportion of total output in the industrial structure system and is the main pillar of regional economy; Auxiliary industries are the leading and pillar industries in the industrial structure system.
An industry that provides basic conditions for industrial development. Because it is the basis of the development of leading industries and pillar industries, auxiliary industries generally require development first, otherwise it is likely to become the bottleneck of economic development in the whole region.
The products of neck and auxiliary industries are generally the inputs of leading industries and pillar industries. Therefore, an industrial chain will be formed among auxiliary industries, leading industries and pillar industries, and a forward, backward or circumferential association will be formed among some industries.
Promote the development of regional economy through the agglomeration effect, diffusion effect and spread effect among industries.
Judging from the economic development and overall goal of China, it began to enter the leading industrial system of the tertiary industry. Sports industry belongs to the tertiary industry, which mainly meets people's physical and mental health needs and people's redevelopment needs, and is the reproduction of other industries.
The basic conditions of. Therefore, regional economic development needs to play the role of leading industries and supporting industries. Through the development of sports industry, it can be used in regional high-tech industries,
The development of cultural industry, urban environmental protection industry and exhibition economy industry has injected new vitality and produced a good social atmosphere. The lack of sports industry will lead to the chain breakage of regional industrial chain, forming a bottleneck of economic development, and finally
It restricts the development of regional economy, so sports industry is an indispensable industry for regional economic development and human re-development.
It can be seen that sports industry is the basic industry of regional economic development. To develop regional economy, make regional economy develop harmoniously and be more dynamic, it is necessary to put sports industry in the strategic position of urban development.
Third, the competitive sports industry market development model
The market development model of competitive sports industry should first take the sports management system as the reference system. Although it follows the laws of market economy, it is controlled by the industry management system from the perspective of industry management and development.
About. The reform of sports institutions focuses on the reform of sports project management system, transferring the direct management functions of sports projects undertaken by the organs to sports project management centers and individual sports associations, and truly realizing the integration of politics and affairs.
Separate, combine management with management. This management system shows strong advantages in administrative affairs management, but it is more or less incompatible with this in sports industrialization management. To this end, in such a motion tube
In the management system, there are two main modes of competitive sports industrialization management:
(A) "Association+Club" model-the primary model of China's competitive sports industry market development.
In the management system of competitive sports industrialization, various competitive sports clubs are the most basic units. They are relatively independent economic entities, established in the form of clubs (professional, semi-professional, etc.). ).
The "enterprise" of industrialized management of scientific and technological sports. In the industrialized operation of competitive sports, this club mode under the management of association will inevitably encounter many spears from economy and sports, association and club, administration and economy.
Shield. Although there are some shortcomings, under the current sports management system,
It is still an optimized model.
(B) the "company+club" model-the advanced model of China's competitive sports industry market development.
With the deepening of political and economic system reform, the reform of sports management system will eventually meet the needs of competitive sports industrialization and form a top-down or bottom-up industrial management network.
Department. Clubs engaged in the industrialized operation of competitive sports will form non-profit "limited liability companies" (project management centers, project associations or professional alliances, etc.). Which organization is responsible for the operation and development.
Manage competitive sports competitions and industrialized operation, and handle or coordinate the economic interests or affairs of various clubs. This model is an ideal model constructed in the reform, but it is controlled by corresponding political, economic and legal factors.
About.
Fourthly, the market development model of competitive sports industry and the government strategy under the market development model.
(A) fully understand and attach great importance to the cultivation and management of the sports market.
Sports market is an integral part of the whole market system of socialist market economy. Although the sports market is mainly the exchange market of spiritual products and service products, it is as indispensable as the material products in the consumer market.
A partial market system without sports market is an incomplete market system. Strengthening the management of sports market, from the perspective of industry, is the need to protect sports consumers, producers and operators, and also the guidance to standardize market operation.
Education investment needs to promote sports consumption; Looking at the socialist market as a whole is the need to establish a socialist market system and improve the socialist market economic system, and it is also the need to respond to the call of the government and stimulate the development of China's national economy.
Exhibition, the need to expand domestic demand.
To develop sports under the conditions of socialist market economy, a very important issue is to establish a sports system and operating mechanism that is compatible with the market system. Practice has proved that the new mechanism under the new system is industrialization.
Mechanism, the higher the degree of industrialization, the more dynamic sports development. In the market development mode of developing sports industry, sports market is the actual carrier of industrialization. The development model of sports industry market should be based on sports market.
Basic circulation channels. The development of industry must follow the laws and rules of the market, and the market needs to actively guide the allocation of resources. The market development model of sports industry needs a fully functional, standardized and developed market development model.
A good sports market is the premise. The scale, structure and quality of sports market directly determine the scale and benefit of sports industry market development model, and then determine the industrialization degree and development level of sports development. Reinforcement
The management, cultivation, standardized development and prosperity of the sports market will optimize the allocation of various sports resources and improve their efficiency and benefit, which will promote the vigorous development of the sports industry market development model and inject new vitality into the sports cause.
The exhibition brings infinite vitality and infinite space. In this sense, a healthy, prosperous, active and orderly sports market has gradually become a necessary condition for the development and prosperity of socialist sports.
(2) Formulating industrial policies and economic policies that are conducive to the development model of the sports industry market.
1. Formulate the organizational policy of the sports industry market development model.
Industrial organization policy is a special policy to optimize the development model structure and standardize the operation of sports industry market. According to the requirements of establishing a modern enterprise system, standardize the market development models of various sports industries.
Form a scientific corporate governance structure and management system, and establish an open innovation and development mechanism. Take capital as a link, and form a cross-border competition through the capital market and property rights market.
A large-scale sports enterprise group with cross-regional, cross-industry, cross-ownership and transnational operation. Improve the competitiveness of the core part of the whole sports industry market development model and improve the organizational structure of the sports industry market development model. The competent department of the government
The government should formulate relevant policies, cultivate a number of sports enterprise groups with orientation and scale, support industry self-regulatory organizations organized by owners of various sports enterprises, and gradually hand over some functions that are not suitable for the government to banks.
Industry self-regulatory organizations such as the formulation of industry service standards and the identification of industry access qualifications will form a scientific and standardized industry self-regulatory mechanism to promote the healthy and orderly development of various industries.
2. Formulate the structural policy of the sports industry market development model.
The structural policy of the sports industry market development model should be oriented to help the market play a basic role in the allocation of various sports resources, and to improve the proportion of non-state-owned parts in the sports industry market development model as a means to formulate a
A series of policies and measures encourage and support the development of various non-state-owned small and medium-sized sports enterprises, expand the increment, adjust the stock, optimize the capital structure of the whole sports industry market development model, and start the whole society's sports industry market development model.
Investment demand, to ensure that the sports industry market development model to obtain sufficient market power. In addition, the competent government departments should regularly and timely formulate and publish the priority development areas of the sports industry market development model with guiding significance.
See, guide, guide and coordinate the healthy and orderly development of the sports industry market development model from a macro perspective.
3. Formulate fiscal and taxation policies conducive to accelerating the development of the sports industry market development model.
The fiscal and taxation policy is an economic policy that the state intervenes in the development mode of the sports industry market, and it is also a macro-leadership, regulation, optimization and supervision of the development mode of the sports industry market.
An important basis and means to do this. At the beginning of the new century, in terms of fiscal policy, we should adjust the structure and mode of financial input, appropriately increase the amount of financial input, and support the opening of the sports industry market without reducing the total amount of national financial input.
Development model, market development model, policy and special investment. After careful cleaning and evaluation, the state-owned assets occupied and used by various sports industry market development models are allowed to be put into production as state-owned capital.
Business management. In terms of tax policy, it is necessary to formulate differential tax rates and tax relief policies to promote the rapid development of the sports industry market development model and regulate the total amount and structure of the sports industry market development model.
4. Formulate investment and financing policies conducive to the accelerated development of the sports industry market development model.
Investment and financing policy is an important means to ensure the rapid development of sports industry market development model, and it is particularly important to establish and improve the investment and financing policy of sports industry market development model in China in the new century.
Important significance. It is necessary to formulate policies to encourage all kinds of social funds to invest in the market-oriented development model of sports industry, and lift the restrictions on non-sports systems and non-public economic sectors to invest in project industries through deepening reforms. For emerging and innovative
Sports industry market development demonstration projects implement low-interest or discount loans. Arrange certain policy loans for the development of various sports industry market development models. Encourage the establishment of demonstration fund organizations for sports industry market development at all levels,
Sports investment companies form a new pattern of diversification of investment subjects. Create comprehensive investment and financing means and methods that are conducive to the market-oriented development model of sports industry. At the same time, the development model of the sports industry market of the macro-management department of the government
Door, we should actively coordinate relevant departments, support high-level professional sports clubs to set up joint-stock enterprises, and create conditions for such enterprises to go public, and open up new channels for financing high-quality sports enterprises.