However, this money can only save the "near fire". To change the current predicament, Suning relies not on others, but on itself.
Suning.cn's every move touches the hearts of investors. On the evening of July 5th, after the announcement in Suning.cn, some investors said: "There is a new war in the bureau. I hope it won't be yellow this time ... "
The next day, Suning.cn's share price went up. Many minority shareholders are relieved.
But in the long run, only by solving internal problems can Suning get out of the predicament completely.
Who would have thought that the former king of retail would be reduced to such a field?
Suning started from 1990 Nanjing Road air conditioning franchise store in Jiangsu Province, and has gone through 3 1 year.
3 1 year, Suning was not defeated by foreign-funded enterprises, but also defeated many competitors. However, it is really embarrassing to fall to the point where there are almost no competitors today.
What caused today's predicament?
The answer may be blind diversification.
Since Suning became the first brother in the home appliance retail industry in 2003, Suning began to diversify its layout. At that time, as long as it matched its own business and looked "stylish", it was acquired.
According to statistics, in the past few years, Suning has acquired dozens of enterprises, involving e-commerce, logistics, finance, real estate, sports, entertainment and other fields.
Afterwards, it was proved that many of these acquisitions in those years became the burden of Suning. At present, Suning's total debt is as high as 654.38+057 billion, and those mergers and acquisitions have dragged on a lot.
In addition to diversified expansion, missing the transformation of Internet e-commerce is also a major reason. When e-commerce was just emerging, Zhang, who was already the richest man in Jiangsu at that time, lost Suning's opportunity. He said, "e-commerce is just a passing sight, and the future of retail industry is still offline."
After 20 10, Zhang wanted to catch up, but by that time, Alibaba had occupied most of the online retail market, and it became particularly difficult for Suning to catch up.
First of all, it was the giant Alibaba who lent a helping hand.
2065438+August 2005, Alibaba and Suning * * * * reached a comprehensive strategic cooperation agreement, which will contribute about 28.3 billion yuan to participate in the non-public offering of Suning Shang Yun (now renamed Suning.cn), accounting for 19.99% of the total issued share capital, and become the second largest shareholder of Suning Shangyun; At the same time, Suning Shang Yun will subscribe for no more than 27.8 million newly issued shares of Alibaba for 654.38+0.4 billion yuan.
It was this cooperation that helped Suning overcome many difficulties-2065438+08 and 20 19, and Suning maintained its profitability by selling its shares in Alibaba.
Secondly, local state-owned assets help each other.
Since the beginning of this year, Suning's financial situation has further deteriorated, and Shenzhen State-owned Assets and Jiangsu State-owned Assets have helped each other.
On February 28th this year, Suning.cn announced that it planned to introduce strategic investment from Shenzhen International and Kunpeng Capital, and two Shenzhen state-owned enterprises planned to spend more than 65.438+0.48 billion yuan to acquire 23% equity of Suning.cn.
In June this year, Suning.cn announced that Suning Appliance transferred 520 million shares of Suning.cn to the industrial fund under the State-owned Assets Supervision and Administration Commission of Jiangsu Province, with a total transfer price of 365,438+82 million yuan. The purpose of this share transfer is to provide liquidity support for Suning Appliance Group.
Although Shenzhen State-owned Assets finally terminated its investment, for Suning, it was a stable investor.
Finally, 8.8 billion "new war shots" entered the game.
On the evening of July 5, Suning.cn announced the official launch of the mixed reform program. Zhang, its concerted action person Suning Holding Group and shareholder Suning Appliance Group intend to transfer 65,438+06.96% shares of listed companies to Jiangsu Xinxin Retail Innovation Fund Phase II.
This time, Suning got more help, because the second phase of Xinxin Retail Innovation Fund is a consortium funded by Nanjing Xinxing Retail Development Fund, Huatai Asset Management, Alibaba, Haier, Midea, TCL, Xiaomi and other industrial investors as limited partners.
Generally speaking, Suning has received a lot of help in recent years.
However, the help of "Big Brother" is only a temporary effort. The real power to change the status quo is actually Suning himself.
In fact, compared with the previous year, Suning has indeed made many changes.
At the beginning of this year, Zhang made it clear at the annual meeting that we should focus on the main channels, return to the main battlefield of retail, shrink the front line and go into battle lightly. "If you are not in the main track of retail, for some loss-making business units, you should take the initiative to change the model and actively cut off those businesses that are seriously losing money and deviating from the main line of development."
Not long after the annual meeting, Jiangsu Football Club announced that it would stop the operation of its teams, and the biggest sponsor behind Jiangsu Football Club was Suning.
In addition, Suning made relevant adjustments to its important asset, Tian Tian Express.
On February 22nd, Tian Tian Express issued an internal letter, announcing that it will officially launch a comprehensive transformation this month, focusing on high-quality growth, encouraging Tian Tian Express franchisees to become "business partners", and taking this transformation as an opportunity to promote the second venture.
It can be seen that Suning has realized the importance of self-help.
With the help of 8.8 billion "living water", Suning and Zhang have the hope of turning over. As for whether Suning and Zhang can finally rise again, the key still depends on Suning himself.