1, product information. This new product Ruiyuan is a hybrid product that has been held for two years. Every time you buy it, you need to lock it for two years, and the liquidity is not good. Rao Gang, the fund manager, is a veteran with more than 20 years' experience (the main fund managers of every fund in Ruiyuan are old people). According to past experience, the product will definitely be issued at the upper limit of10 billion yuan, and there is no shortage of money in this market. It is very easy to estimate the distribution ratio at 10~20%. Don't be too surprised if it falls below 10%. However, at present, we have not seen the announcement that China Merchants Bank, the custodian bank, has become a consignment channel, but it is said that the account manager of China Merchants Bank is also warming up and may be announced later.
Rao Gang's masterpiece is the rich country Tian Li Growth Bond, which has created nearly 160% income in 9 years; Later, he joined Dongfanghong, whose masterpiece is Selected Strategies of Dongfanghong. He is also one of the few fund managers in the industry with management experience of over 13 years.
However, it is beneficial to make the partial debt mixed fund into a fixed-term holding product, which can improve the bond yield. However, when customers buy it, they should pay attention to the spare money that you will not use for two or three years.
2, the rate problem. This involves the question of whether to buy Class A or Class C. My opinion is that I suggest to buy Class C as much as possible, because the subscription fee of Ruiyuan is not discounted. Taking new products as an example, the subscription fee for Class A is 0.8%, and there is no sales service fee; There is no subscription fee for Class C, and the annual sales service fee is 0.3%. Which is more cost-effective to hold for two years? Is this account difficult to calculate? Of course, if it is an ordinary product, I may prefer to open it for purchase after the fundraising, and then find a low-rate channel (1 discount or even no subscription fee) to buy A. However, once again, the subscription fee for Ruiyuan's Class A products is not preferential in all channels, so it makes little difference whether it is open or not. The rate for buying C is to cut the meat with a blunt knife. You don't have much perception of speed, but the actual experience is better. 3. Can I buy it? Things are rare, and with Ruiyuan's appeal and management level, this product will definitely go crazy, and the placement ratio is very low. I don't like fixed-term products. Friends with low risk appetite and considerable assets can talk more about this thing. It is estimated that the subsequent purchase restriction will be more severe (estimated daily 1000 yuan). If you like it, remember to buy it again under the C share when raising it. The rhythm of Ruiyuan issuing this product makes me think too much, because in theory, it is really necessary to issue fixed income+and take a differentiated route. At this point, I choose to issue fixed income+. Does it mean that Ruiyuan is not particularly optimistic about the equity market next year? Maybe I think too much.
1. Public offering is a highly homogeneous industry. Many companies are doing the same thing, issuing public funds, buying the same stocks and doing similar publicity. Ruiyuan is undoubtedly a clean stream in this vast and tiring industry. When Chen Guangming came out to start a business, he was interviewed by Bai Yang, a senior editor of China Fund. At that time, he said that he would take his time, return to the origin of everything, isolate external forces, do the right thing with a normal mind, and create correct values and a good cultural atmosphere. I believe many people don't care about these empty words. To be honest, I don't believe them myself. Chen Guangming really put these ideas into commercial operation, and Ruiyuan is so unique. Only two products were released in the first two years, and the purchase was restricted soon after the scale came up. Without excessive exposure and marketing, the official WeChat account is doing investor education day after day. The whole industry seems to have nothing to do with Ruiyuan. They are so calm and cold.
2. Ruiyuan's "slackness" in marketing did not make them fall behind, but attracted a group of loyal investors because of its solid performance. There are not many brands that really have fans in public offerings, and Ruiyuan is definitely one of the most sticky fans. not have
3. The wantonness of the industry is in sharp contrast with the restraint of Ruiyuan. Many fund companies are anxious before the tide of the times. They desperately issued new funds, made publicity and desperately beat ants. It seems that they are indifferent, deliberately controlling the scale, avoiding exposure, and not even selling on ants. Finally, from the effect, Ruiyuan's brand power seems to be stronger. Why is Ruiyuan so different? I think the best thing about this company is that it does not deviate from the initial intention of asset management and manages money for customers. Always do simple things, do the right thing, and take asset management as a lifelong career. With this pattern, many things that deviate from the essence will naturally not be done. Chen Guangming undoubtedly has a profound understanding of asset management business. It is said that he still has considerable energy devoted to investment research. With such love from the boss, the whole company can naturally calm down. China's public offering industry has far-reaching influence, which is very good.