Recommended books on business economic psychology.

Doing business requires knowing some psychological knowledge and reading more psychological knowledge. Economic psychology is a very hot research field in recent years. Below I recommend to you the economic psychology books that must be read in business. Welcome to read!

Economic psychology books that must be read in business.

1. "Stock Market Psychology" Jonathan? Wanlixing Zhongxin Publishing House

"Stock Market Psychology" tells readers how to calmly deal with the enthusiasm of the investment market and how to avoid being misled by the investment public or their own fantasies. In "Stock Market Psychology", you can find an effective way to cultivate your financial awareness, so as to embark on the road of successful investment. Whether you are a professional investor or a private investor, reading "Stock Market Psychology" will help you understand your reaction to the market, make better use of effective financial management strategies, analyze your mistakes realistically, and prevent you from being far-fetched or influenced by your own preferences.

2. "Beyond Fear and Greed" Hirsch? Schoeffling Shanghai University of Finance and Economics Press

This book has awakened all of us. We know very little about the financial market, and how much we still need to explore. I especially appreciate what * * * mentioned in the book wears with the fund industry. The emperor's new clothes? . Schaeffling's reaffirmation of the unreliability of professional investors will lead even the most sensitive investors to reconsider the advantages of market indexation strategy.

3. "Judgment under Uncertainty: Heuristic and Prejudice" Daniel? Kahneman waiting for Renmin University of China Press

This is an economic psychology book specially published by domestic researchers, and it is one of the few economic psychology books. In order to explain the economic phenomenon of human society completely and effectively, the influence of psychological variables should be introduced into the book. In the understanding of various economic phenomena, human beings are irrational and have cognitive and behavioral deviations. In the market economy, people can also make use of irrationality and cognitive behavioral deviation to make profits.

5. Financial Psychology Lars? Tweed Renmin University of China Press

Finally, I have to mention this aspect of financial psychology, which is absolutely classic! The most outstanding contribution of this book is to lay a behavioral and psychological foundation for the technical analysis of the securities market, introduce the latest progress of reference points and anchor points, and the spontaneous Ponzi scheme, and explain in detail why the trading volume of bull market is generally higher than that of bear market. This is really a psychology book worth reading carefully.

Management books that must be read in business.

Effective manager

Enlightenment China's first book about modern management is a lifelong desk reading ... The Effective Manager tells us: Can a group of ordinary people do extraordinary things? This can be done completely as long as everyone in our organization can achieve fruitful results.

deploy

This book puts forward what is called? What is the concept that has the greatest influence on American marketing in history? Positioning, it changed human rights? Meet the demand? The understanding of old marketing has created? Win the game? The way of marketing.

leadership

Known as? The Bible of Leadership Development? Every promotion of leaders requires transformation in the following three aspects: leadership ability, time management and work concept.

dry method

Ganfa is not only a summary and sharing of Mr. kazuo inamori's 70-year work experience, but also a correct concept that has been proved by many successful enterprises. In particular, isn't it simply misunderstood as? As long as you work hard, you can succeed in a few years. Chicken soup preaching, right? You can't give up your responsibility for your life? Faith.

Management common sense

The financial tsunami comes once in a hundred years, and macro-control can't control it. Isn't this a real headache for managers every day? Earthshaking? It is precisely because of the lack of management common sense that the giant talents of enterprises are dragged down by poor implementation, poor communication and poor performance? Common diseases? . Chen Chunhua Management Series? "Management Common Sense: Seven Basic Concepts of Management Performance" provides an effective, easy-to-understand and learning method to liberate managers from inefficient daily management.

A must-see masterpiece of western economics in business circles.

1, The Wealth of Nations, Adam Smith Commercial Press, 1972 edition.

2. Investigation on the Formation and Distribution of Wealth, Turgut Commercial Press, 196 1 edition.

3. Fundamentals of Economic Analysis Samuelson Commercial Press, 1967 edition.

4, "The Road to Slavery" Hayek Commercial Press 1969 edition.

5. Capitalism, socialism and democracy. Schumpeter Commercial Press, 1979 edition.

6. Principles of Economics Marshall Commercial Press, 1904 edition.

7. Population Theory, Malthus Commercial Press, 196 1 edition.

8. General Theory of Employment Interest and Money, Keynes Commercial Press, 1904 edition.

9. Das Kapital, Marx People's Publishing House 1975.

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