Chen Shaofeng, vice president of Peking University Cultural Industry Research Institute and vice president of China Cultural Industry Promotion Association, mentioned in the report that the construction of theme cultural and creative industrial parks plays an important role in the development of urban culture. Taking Qingzhou City in Weifang as an example, Chen Shaofeng said that the development level of the painting and calligraphy art industry in this city is among the highest in China, and this advantage can be used to build a theme park with a complete industrial chain and exert the agglomeration effect.
Chen Shaofeng believes that the construction of industrial parks should not only focus on celebrity effect, but also ignore the rich and colorful urban culture. The focus of cultural shaping should extend to folk customs, artisans, commerce, love and other aspects, and build a brand city with cultural characteristics. At the same time, government departments should help enterprises to enter the park, establish an industry resource system, attract funds or establish equity investment funds, and develop new formats such as "culture+technology".
According to Gu Jiang, director and professor of National Cultural Industry Research Center of Nanjing University, outstanding problems such as backward technology, loss of technology and weak brand management consciousness have led to the decline of a large number of time-honored brands. Time-honored brands, with profound cultural connotations, are an important carrier of China's commercial culture and an important force of China's brand economy. Innovate the development model of time-honored brands and promote the good combination of business and culture.
The forum on intangible assets evaluation of cultural enterprises and cultural industry development has been held for three consecutive sessions, and a high-end exchange platform combining politics, production, learning, research and business has been established. Liu Zai, vice president of Jinan University, said in his speech that the holding of this forum has promoted the academic research on intangible assets evaluation of cultural enterprises and the development of cultural industries, promoted the interactive exchanges between academia and industry, and played an important role in solving the development problems of cultural industries.
At present, Shandong is promoting the transformation of old and new kinetic energy, doing a good job in the evaluation of intangible assets of cultural enterprises, and realizing the value transformation of cultural resources. We should realize "three breakthroughs" from the aspects of policy guidance, model innovation and rights protection. Wang Tao, director of the Cultural Industry Division of the Shandong Provincial Department of Culture, pointed out that the province will strengthen the protection of intangible assets of cultural enterprises, create a good environment for the development of cultural industries, launch a number of cultural products that people love, create a number of characteristic cultural brands, cultivate a number of cultural enterprises with strong market competitiveness, and promote the rapid and healthy development of Shandong's cultural industries.
Source: China News Network