CPM CPT CPC CPA What does CPS mean in Internet marketing?

1. CPM (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) cost per thousand people.

Cost per thousand is a unit of cost calculation for a media or media schedule that reaches 1,000 people or "households".

This can be used to calculate any media, any demographic group and any total cost.

2. CPT: The English abbreviation of "Cost Per Try". This model mainly uses trial play as the payment standard for mobile application channel marketing platforms, not just the number of times the application is displayed or Internet activation. The characteristics of this method are:

Billing based on user usage time or usage cycle can fundamentally eliminate traffic brushing and activation cheating, and is one of the most authentic and effective marketing methods.

3. CPC: The English abbreviation of "Cost Per Click", which is charged per click.

This method coupled with click rate restrictions can make cheating more difficult. Every click by a netizen will bring real traffic or potential consumers to advertisers. It is one of the common charging methods in countries with relatively mature networks.

4. CPA: CPA (Cost Per Action) is an advertising billing model. As the name suggests, billing is based on action (Action) as an indicator. This action can be registration, consultation, adding to the shopping cart, etc.

5. CPS: (Cost Per Sale) The advertising amount is converted based on the actual number of products sold.

Internet marketing planning does not only refer to website promotion, nor does it only refer to online sales. Therefore, the effects of Internet marketing work also have many manifestations, such as Internet marketing’s support for customer service, promotion of offline product sales, and promotion of offline product sales.

Help with company brand development and more.

Internet marketing planning is the process of strategic thinking and program planning in order to achieve specific Internet marketing goals.

CPM - Pay per impression CPM: The full English name is Cost Per ThousandImpression.

CPM is a type of display paid advertising. As long as the advertiser's advertising content is displayed, the advertiser pays for it.

The effect of this kind of advertising is not very good, but it can bring stable income to websites and blogs with a certain amount of traffic.

CPT - Pay per time CPT: The full English name is Cost Per Time.

CPT is a kind of advertising that is billed based on time. Many domestic websites charge according to the fixed charging model of "how much does it cost per month". This form of advertising is very rough and cannot protect the interests of customers.

But CPT is indeed a very worry-free advertisement that can bring stable income to your website and blog.

CPC - Pay per click CPC: English full name Cost Per Click; Cost Per Thousand Click-Through.

CPC is a type of pay-per-click advertising, which charges based on the number of times the ad is clicked.

For example, keyword advertising generally adopts this pricing model. Typical examples include AdSense for Content of the Google Advertising Alliance and Baidu Bidding Ads of the Baidu Alliance.

CPA - Pay per action CPA: the full English name is Cost PerAction.

CPA is an advertising method that is priced based on the actual effect of advertising, that is, it is billed based on the valid questionnaire or order responded, without any limit on the amount of advertising.

The CPA pricing method has certain risks for the website, but if the advertisement is successfully placed, the income will be much greater than the CPM pricing method.

CPS - Pay per sale CPS: The full English name is Cost Per Sales.

CPS is an advertisement that calculates advertising costs based on the actual number of products sold. This type of advertisement is more suitable for shopping, shopping guide, and website navigation websites, and requires accurate traffic to bring about conversions.

Excellent Website Alliance and Dangdang Website Alliance are typical representatives of this form of advertising.

Some other advertising models include CPL (guide paid advertising, some people also call the advertising model that pays a certain amount of advertising fees for each sales action CPL) and CPR (response paid advertising).

2. Comparative analysis (1) From the perspective of user behavior, any online advertisement must have the following two basic steps to achieve a certain effect. The first is to display the advertisement, and the second is for the user to click on the advertisement. For some websites, advertisements are also

To achieve the effect, there must be a third step, that is, the user completes certain additional behaviors on the website, such as registration and consumption.

From here we can clearly see: (1) CPT and CPM only charge advertising fees in the first step, that is, they only need to be displayed to website users before advertising fees can be charged to advertisers.

(2) CPC is in the second step. After the user completes the click behavior, the website charges advertising fees to the advertiser.