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chapter one
Gray scale, enterprise direction
The development direction of enterprises is produced by groping in practice, so it can be said that the development direction of enterprises comes from chaotic state and is born in gray. Moreover, the direction of the enterprise will change with the development of the enterprise itself and the change of the industry environment. It is not black and white, either one or the other, but a gray mixed with black and white. Therefore, only by grasping the appropriate gray scale in management can we accurately grasp the development direction of enterprises.
Direction ambiguity
No enterprise can always set the right development direction for itself; On the contrary, only in the process of continuous development and trial and error, with the improvement of market awareness and accurate judgment of their own strength, enterprises can explore their own development direction.
"What is the direction of enterprise development?" This is a problem that every enterprise manager will think about, and it is also a problem that most enterprise managers can't see clearly and can't think through.
Being unable to see clearly the market and the development direction of the enterprise is the normal state in enterprise management and cannot represent the short-sightedness and incompetence of enterprise managers. Because the development direction of the enterprise itself is a very vague and hazy thing. No matter how smart enterprise managers are, they can't always accurately grasp market trends and set new directions for enterprises.
In the early days, China ...