Because of the advantages of asset scale and capital, we should know that brokers serve the market. Any financial industry is very dependent on the size of assets, especially today's securities firms. When an industry is immature, it often has the characteristics of homogenization, that is, the business structure of these enterprises is similar, but when an industry develops to a certain scale, it must be subdivided, such as banks and current brokers. At present, the business models of head brokers are generally similar. Leading brokers give priority to experience a certain field at most, and other head brokers will follow up in turn, so the dividend of the industry can be enjoyed, while small and medium-sized brokers do not. For them, the business model is still too single, because of the constraints of asset size, the transformation is more difficult. In recent years, head brokers have gradually widened the gap with small and medium-sized brokers with the help of asset scale, and the embodiment of profits is a very good proof.
Extended data:
Selection criteria of chief broker
First, the turnover.
The so-called head, the first requirement is big. Whether an enterprise is big or not, the most important embodiment is not registered capital, but revenue. As we all know, operating income is the sales income in a certain period of time. Large turnover can be regarded as the title of head.
Second, net profit.
Net profit is also an important criterion for judging head brokers. If a brokerage firm has a large scale and high operating income, but it just doesn't make money or even loses money, then such a brokerage firm is not the head. I haven't heard that the leader of any industry is losing money, and the loss is poor management. How dare you call it a human head?
Third, net assets per share.
Net assets per share is an important indicator to judge the intrinsic value of an enterprise. The calculation formula is: net assets per share = total shareholders' equity/total share capital. This indicator reflects the present value of assets owned by each share. The higher the net assets per share, the more the value of assets per share owned by shareholders; The less the net assets per share, the less the value of assets per share owned by shareholders. So we can see the importance of net assets per share from here. For example, the chief broker needs higher intrinsic value.
In the A-share market, there has always been a saying that "one earns two draws and seven losses". But in fact, only about