Fund issuance refers to an economic activity in which an investment fund management company sells fund beneficiary certificates to individual investors, institutional investors or the society after the application for fund issuance is approved by the relevant departments.

The issuance methods of funds mainly include

There are two kinds:

First, the fund management company issues itself (direct sales). Direct fund selling refers to the direct sale of investment funds to investors without any special sales organization. This is the simplest distribution method. In this way of sale, the share of investment funds is sold at the net asset value, and the bid is the same as the quotation, that is, the so-called no-charge fund;

The other is through an underwriting institution (underwriting mode). In this way, most of the shares of investment funds are underwritten by brokers. That is, the underwriter of the fund. Most funds in China are sold in this way.

In the distribution channel of funds, the latest development is that banks and insurance companies participate in the distribution business of funds.