1. Do a good job in market research, feasibility study and pre-planning in the early stage of project development to provide accurate basis for the company's decision-making.
2. Accurately grasp the market changes and development trends and product development direction, and determine the market positioning and product positioning of development projects; Provide accurate market information for product development and design, and ensure that the products developed and designed meet the market demand.
3. Project planning and promotion, promotion strategy formulation and advertising creativity.
4. Assist the leaders in drafting the company's investment development strategy and investment development plan. , and can complete various tasks in an orderly manner according to the project development progress.
5, can set an example to complete important work, and effectively explore the potential of employees, play the team spirit of the department.
6. The ability to integrate various superior resources, strengthen customer relationship management and safeguard the company's image and interests.
Marketing objectives:
1. The core point of marketing planning is to organically combine all the elements of planning to maximize brand equity. Brand identification system, brand strategy and brand structure are like the constitution, and the marketing communication activities of enterprises are like the daily political, economic and social activities of organizations and individuals. Marketing strategy, advertising creativity, terminal display and promotion are regarded as the work of brand strategic management.
2. It refers to the citizens' daily social activities, such as further education, medical treatment, love, marriage, etc., which are regarded as the formulation and implementation of the Constitution. Like the job responsibilities of the NPC, the responsibility of the corporate brand strategy management department is to formulate the brand charter first, and then carry out law enforcement inspection, that is, to check whether every link of brand marketing strategy, advertising, public relations and promotion effectively embodies the brand charter.
3. Institutional brand marketing consultants believe that the rapid development of the Internet era has made all large, medium and small enterprises no longer ignore the potential market of online interactive marketing. Now is the golden age of online marketing. Marketing planning is also doomed to be inseparable from network marketing.