What is the status of institutional sales in securities firms? How does it compare with investment banks and fixed income? What is the career development direction of the sales agent?
If you want to ask "is it an easy position", it is definitely not, especially when the scientific research personnel are poorly equipped. Part of the business of brokers is intermediary, whether dealing with one party or matching the other two parties, it will eventually involve buying and selling. Agency sales is responsible for sales. In IPO or additional issuance business, institutional sales are responsible for touting how good the stocks they underwrite are and then selling them to institutions such as funds. In the daily secondary market transactions, institutional sales are responsible for providing value-added services for institutions (such as research and analysis of the securities market), helping institutions to make money better, and then distributing some money from institutions. Broadly speaking, it can also be regarded as selling. Among brokers, the institutional sales department is the second most important department after the direct stock trading department, and its position should be higher than that of the investment banking department. Especially in the future, the investment banking business may weaken the administrative examination and approval, strengthen the competition of sales strength, and the importance of the institutional business department will be greatly enhanced. Thirdly, this is a very important profit-making department, and if it is done well, the income is also very rich. Of course, sales is not so easy to do, especially in the financial industry, which is also a very challenging department.