In traditional business, slogan's most important role is to impress, buy and tell. Then in the new media, slogan's role is correspondingly: moving, paying attention and forwarding.
A good slogan needs three elements:
Element 1: simple, easy to understand, easy to read and easy to remember.
Element 2: It is related to your product.
Element 3: Consumers can feel the benefits from your advertising language.
I sorted out and summarized some functional introductions of official WeChat accounts. Let's take a look at them together.
1? In a word, product features and selling points
Introduce the unique functions and services of the official WeChat account. Summarizing the best part of WeChat official account with a very simple and popular sentence is often adopted by everyone.
2? Highlight community awareness
The above one is an introduction to the official WeChat account itself, which highlights the sense of community:
In the past, enterprises paid great attention to the herd effect when doing marketing, such as "xxxx is the first in the country, circling the earth xx" and so on, highlighting the advantages of the brand.
But now the official account of WeChat, a new media, uses the psychology of Xin Shu Hu, Du Shaofei, KY and other minorities in turn to highlight the sense of scarcity and value by emphasizing the minority, and carries out reverse sales.
3? Use number
Numbers help to enhance the sense of reality and make people more trustworthy. In a bunch of words, numbers are particularly prominent and can make people remember more deeply.
Many late-night departments and good-night departments like to emphasize numbers, and WeChat search is almost always this routine.
Teacher Luo Zhenyu put forward the concept of GTD-the total time of the whole people, and now every official WeChat account is grabbing everyone's time. Basically, the 10 o'clock period has been done by the 10 o'clock reading department.
4? Experiential interaction
This has given up the product function appeal and turned to highlight the product experience. Many funny slogans belong to this style.
I paid attention to Hugo before, and once I read one of her articles, I was very angry and planned to take it away. Suddenly I saw her slogan, I smiled and didn't answer it. So it is still useful.
5? Emotional arousal, enhance brand interests.
This is playing an emotional card, moving the softest and most cherished part of human nature and human emotions to the official WeChat account. No one can resist the feeling of wandering.
Sometimes you may not feel much about the content of this number, but a slogan will make you like it very much.
6? Brand form
This kind of official account introduction of WeChat is usually based on the brand's personality. Once a brand has a personality, it is easy to produce recognition and make people feel good.
What goes further than personality is to advocate values in the introduction. In the new world, "We will eventually change the direction of the trend." Once caused a lot of people's voices.
Extended data:
WeChat public platform, referred to as WeChat official account. It was named as "official platform", "media platform" and WeChat official account, and finally it was positioned as "public platform", which undoubtedly made us see a WeChat's greater expectation for the follow-up.
Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, businesses develop and display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. By applying for the public WeChat service number, this has formed a mainstream online and offline WeChat interactive marketing method.
20 18 1.5, announcement of wechat public platform: standardize the information release of "non-fixed income investment products". From now on, the WeChat public platform will cooperate with the crackdown of WeChat Security Center to deal with illegal information such as fraud harassment and official WeChat account. "Non-fixed income investment products" refer to investment products with uncertain principal or income, including but not limited to stocks, options, futures, foreign exchange, bulk commodities and electronic money.
On July 20 19 18, the WeChat public platform "Reprinting Admirable Authors" was temporarily offline.
References:
Wechat public platform-Baidu Encyclopedia