Feng Jue Tan Cheng's first job was introduced by her family, but she stressed that that was all. The implication is that she undoubtedly seized the opportunity.

fuguo fund management co., ltd. was founded in 1993 by Yan Ciliang and Susamma Foel, both of whom are MBA students from Harvard. After Xiaoping's southern tour speech in 1992, the United States began to be optimistic about the China market. With the ZIFF family as the main investor, a fund was set up and raised 52.5 million US dollars. Fuguo Company became the manager of the fund. The Fund has introduced some overseas publications and co-published them in China. After working in a rich country for a period of time, Feng Jue was assigned to be in charge of New Era of Science and Technology. Founded in 1872, the English version of New Era of Science and Technology is the world's top-selling life science and technology information magazine, which belongs to the assets of AOL time warner Inc. Group.

This experience is important. In the mid-199s, China's media just started to commercialize, so Feng Jue belongs to the first generation of managers with media commercialization experience. In 1997, Feng Jue joined News Corporation's satellite TV (StarTV), and his specific work was advertising sales and program exchange. Joined chinaByte in 1998 as the marketing manager. ChinaByte is also a project funded by News Corporation. The early Chinese IT original website is now a website of Tianji.com, and it has started to use the Chinese name "Bitnet". Feng Jue's time in chinaByte is not long. In May of the same year, she was recommended by a friend to come to the start-up Sohu. In fact, on February 25, 1998, the predecessor of Sohu, Aitexin, officially launched the "Sohu" series of products and renamed it Sohu Company. However, Sohu has received $2.1 million in venture capital from Intel and Dow Jones in March. Afterwards, Feng Jue recalled that there were only 4 people in a messy scene, and she didn't know why she chose Sohu.

Feng Jue wants to do business development analysis, or Zhang Chaoyang has an eye for pearls, or a company with more than 4 people doesn't need the position of business development analysis at all, or sales is the main contradiction faced by Sohu, and Feng Jue is arranged to do advertising sales. The fact that Sohu achieved $1 million in revenue in 1998 is basically regarded as a milestone. This number was indeed a lot at that time, when Google's price tag was $1 million. At the beginning of 1999, Zhang Chaoyang announced that Sohu had achieved 1 million US dollars in revenue in 1998, of which 8% came from online advertising, and the rest came from income from web page production. This means that Sohu achieved the most revenue in the Chinese Internet field at that time. However, in the prospectus of Sohu in 2, the income in 1998 was $475,.

At that time, the biggest advertisers of Sohu were Intel and Nokia. In fact, the entire Internet advertising was concentrated in the IT field. For enterprises in this field, especially foreign-funded enterprises, there is no doubt that Feng Jue is no stranger. In the later period of Sohu, Feng Jue began to set foot in wireless value-added service, which was not so eye-catching at that time, but later proved to be very important. When introducing it to the media, she said that Sohu had tried a variety of business models, and wireless should be a potential one besides advertising.

in p>21, Feng Jue became the vice president of Sohu. A female vice president in the field of Internet. Since then, Feng Jue has become the target pursued by fashion media. In November 22, Feng Jue left Sohu and joined TOM as vice president. Although they are both vice presidents, the scope of responsibilities and rights has been greatly expanded, and Feng Jue has been able to be responsible for the integration of TOM's marketing, including brand building of SMS business, packaging and promotion of portal image, product marketing and other fields. In fact, her actions at that time caused quite a stir in the industry.

In the later period of Sohu's work, Feng Jue began to manage wireless value-added services. Specifically, at that time, it was short messages. The short message service was too important for the portals at that time. Later, Zhang Chaoyang concluded that the short message service advanced the profit period of each portal by one year, and it was in the second quarter of that year that Sohu got rid of the loss of six years and realized profit. Moreover, at that time, wireless value-added services were expanding from SMS to MMS and WAP. There is a certain demand for brand promotion in the business, which is exactly the work content of Feng Jue. Therefore, Feng Jue's switch to TOM was dramatically described as the positive competition in the SMS market between portals.

There were two voices about the influence of Feng Jue's leaving Sohu and joining TOM. One was that Sohu set up a short message group in the later period, which was directly under the responsibility of Zhang Chaoyang, and Feng Jue's authority had virtually diminished. Feng Jue is in charge of the East China and South China markets, which report to Gu Yongqiang, and Gu Yongqiang is familiar with this business. Another voice thinks that Feng Jue has a great influence on Sohu's advertising and wireless business, and has a decisive influence. Let's check Sohu's financial report in the third quarter of 23, that is, one year after Feng Jue left Sohu. In the third quarter of 23, Sohu's advertising revenue totaled 8.7 million US dollars, up 138% year-on-year, and advertising revenue accounted for 4% of Sohu's total revenue in the third quarter. Non-advertising revenue reached US$ 13.3 million, up 248% year-on-year, which constituted 6% of the total revenue in the third quarter of 23. Including $12.6 million in charging information services (mainly related to SMS) and $7, in e-commerce sales revenue.

but on the other hand, TOM's data (TOM was only listed in 24, but fortunately we can get the corresponding data from the financial report of TOM Group at that time. ): Internet business group recorded revenue of HK$ 126 million. Wireless data service is the main source of income for Internet business. In the third quarter of 22, the income from Internet business was HK$ 64 million. Both enterprises are experiencing rapid growth. At this stage, the impact of personnel flow on industrial development is more positive. But at that time, there were still some people who had different views. TOM's problem can be summed up in one sentence: high-end brands are engaged in low-end business. In fact, the audience of wireless value-added services is the low-end users in voice services, which is determined by the real market environment. Wang Leilei even thinks that this will still be the case in the 3G era, and he is probably right. When wireless value-added services account for most of the company's revenue, should portals cooperate to create synergy? But TOM. As a subsidiary of Hutchison Whampoa and a trans-regional COMpany, com has a high operating cost. When it comes to entertainment and social news, it can't be said that its operating cost must be high, but the operating cost of its competitors can be lower.

We say that TOM is a very important brand, but this is for companies such as UBS, Morgan Stanley, China Southern Airlines and China Shipping Construction. For a young man who is concerned about entertainment information, this is not important, and practitioners (many of whom are young people from the best universities in China) are not good at making content for highly sensitive users of entertainment and social news, so the brand penetration is slower than expected. In 25, TOM merged some channels and abolished financial and real estate channels in order to concentrate resources. Logically, there is no problem, but the operation of the portal has its complexity. For example, we buy a newspaper's content publishing authorization, which involves all the contents of this newspaper. However, after the abolition of some channels, the price will not be reduced. On the other hand, reducing the channels will reduce the advertising. So in fact, most of the important news of a newspaper, domestic news and international news, comes from Xinhua News Agency, which has been indirectly authorized by Xinhua News Agency. Financial news and real estate news are original, but they are useless. As a result, it may cost a lot of money and buy back two or three pieces of social news every day.

furthermore, financial media are more inclined to advertise based on the purchasing power of the audience, so they are more relaxed in content authorization. Many content authorizations of Sina Finance should be free of charge. However, sports and entertainment media are more inclined to obtain distribution income, especially when portal competition is becoming increasingly fierce. Therefore, TOM's cost pressure has not decreased with the channel reduction. Logically speaking, 28 is the Olympic year, and there will be a lot of sports-related advertisements, but it is not entirely true, because there are very few active customers for real sports advertisements, and the reason why large-scale events can get more advertising revenue is because of the large structure of relevant media. Both Sina and Sohu have large enough business structures, so some advertisers will cross-deliver, which will make up for the cost.

"Entertainment comes first, competition comes second." It should be said that this is a good advertising language, and the copy clearly describes the positioning of the website, but in this way, it is difficult to go back to high-end again. So can TOM stop the website today? No, it's not just about a listed company's initial commitment.

the weakness of online business has dragged down the wireless business. The establishment of wireless value-added services is based on a cross-platform concept. If we still want to acquire users through China Mobile, then there is no rationality in existence. No one has told me how TOM will transform in the future, but after layoffs and actually giving up traditional content, the community has become the only direction. Play bar is an innovative application or business model based on the long tail principle, combining wireless, community and media.

According to such a logic, everyone can upload their favorite songs, whether they are hummed by themselves or by friends, which forms a music community. By holding original music tours in universities continuously, more and more young people are participating in this community. The drama of this model lies in that some professional singers, realizing that this is an effective promotion method, began to participate in it, which improved the level of the whole community. As for the profit model, it is actually very clear, either through color ring tones or ringtone downloads.

Generally speaking, there are only a few popular color ring tones on the market at present, which makes SP still weak in the face of music owners, just as they face mobile operators. But if people tend to have more personalized color ring tones, then the industry has broken through the bottleneck.

as an industrial direction, wireless value-added services are actually very attractive. With the expansion of wireless bandwidth, voice software like Skype is put into mobile phones, the revenue space of basic telecom services will be continuously compressed, and the focus of the industry will gradually tilt to value-added services. There is a problem of dividing the business margin with operators. An active community owned by SP means that it has resources that mobile operators can't bypass and will have the opportunity to cooperate with operators, so as to continue the business.

wireless+community, or constantly trying new applications through the community, for example, the recent popular mobile phone video is a new business model from the perspective of enterprises, and eventually it has expanded into a huge wireless kingdom. This is a reasonable direction.