Internal FOF
The so-called internal FOF refers to the FOF products issued by fund companies, and its investment in Public Offering of Fund focuses on the fund products of fund companies. For Public Offering of Fund company, the operation of internal FOF is simple and easy, which can achieve better risk control. Before the development prospect of FOF is uncertain, it is a relatively more economical and safer choice to promote internal FOF.
For example, before the Great Wall of Jing Shun, the fund portfolio was radical package, steady package and conservative package. These three packages are all fund products of Jing Shun Great Wall. The distribution ratio of the basic fund is allocated by Jing Shun Great Wall, and it is always sold at a fixed distribution ratio within the validity period.
It is observed that most FOF products issued by fund companies will become internal FOF.
The reason is that fund companies compete with each other. If a fund company issues external FOF products, it will be difficult for the fund company to obtain the real and effective information of other fund companies, and its external FOF operation will become more difficult, because most fund companies will resist the FOF research of their peers in the research process of other fund companies.
This also shows that fund companies should not issue external FOF products as the main body.
In addition, under the background of more and more emphasis on "personal tailor" in asset allocation, due to the limited number of public offerings by a single fund company, the diversified and personalized effect of FOF asset allocation will be greatly reduced. In contrast, foreign FOF products have more market development potential because of their more open and diversified characteristics.
External FOF
The so-called external FOF products, that is, the third-party independent fund sales organization, as the main body of selling fund products, packages the fund products it sells into a new fund portfolio on the basis of selling other Public Offering of Fund products and combining its own investment analysis and technology capabilities. External FOF products can integrate the products of different fund companies according to different needs and themes, making them more diversified.
It is observed that an e-commerce company has established external FOF products with each other, which is also the internal FOF products of the platform cooperative fund company. Among them, all fund products that FOF products bid outside the platform, including the fund companies they cooperate with, are divided into three categories: radical products, stable products and conservative products, and the types and proportion information of allocation funds are public information. According to official website information of the platform, these external FOF products are developed and operated by the investment and research team established by the platform.
At the same time, the internal FOF products of the fund companies cooperated by the platform are limited to the fund products of the fund companies, and the products of the fund companies are also divided into three categories: radical, stable and conservative.
According to incomplete statistics, the total number of funds sold by e-commerce company Jin Mu Platform is only 288, which is not a small number. Based on the limited number of products, it found a sales method suitable for the state-external FOF and internal FOF at the same time.
Therefore, under the background that the fund consignment platform sells fewer products, the sales model of the above platform provides a new idea, that is, the products are "packaged" by combining internal FOF products with external FOF products. For some fund products that the fund consignment platform wants to focus on, this "inside and outside" combined sales method actually plays a double promotion effect.