"career change" should be a high-frequency word discussed in 222. The three Internet giants have exposed the information of layoffs one after another and entered the cold winter. Coupled with the suppression of teaching and training institutions by policies, many people actively or passively changed careers.

Under this background, we arranged an interview with industry professionals. "Giving up six years of Internet experience and transforming to carbon neutrality is the most important decision I have made in my life!" It is the subject of our interview in this issue.

would you please introduce yourself briefly?

At the very most, it's been almost a year and a half since I left the Internet and went into carbon neutral, and my annual income is about 5W.

the transition from internet product manager to director of new energy project is by no means smooth, even bumpy.

To sum up the one-and-a-half-year career change and gain a firm foothold in a brand-new field, I want to share with you my knowledge of the carbon neutral industry and my own growth over the past year, hoping to give you some help.

why do you want to switch from the internet to carbon neutrality?

It is very important to choose a good industry. Every one of us is so small after all. In the torrent of the times, we are just a floating sand, which is irresistible. Even if your qualifications are mediocre, you can rise to the top as long as you stand in the right position at the right time.

under the background, the internet has gone through the stage of barbaric growth and entered a stable period, and the dividend has gradually ebbed. In particular, many companies have given up the new businesses that have been burning money for a long time and are not profitable. Some business departments are even one-pot, and profitable departments will optimize their personnel according to a certain proportion. Only after slimming down can the overall profit be guaranteed.

It started with the supervision of Ant Financial, and then tightened the online car industry, data-related industries, internet education, and then tightened the internet finance. As far as I know, some companies have made social freezing, even school recruitment freezing. Such tightening is the severity I have never seen in my six years in the business.

is new energy really a good track?

carbon neutrality will be the main theme in the next 4 years.

in 22, China put forward the goal of "carbon neutrality in peak carbon dioxide emissions by 23 and carbon neutrality by 26". At the beginning of 221, "carbon neutrality" was written into the government work report for the first time and became a national strategy, and 221 was also regarded as "the first year of carbon neutrality". The essence of carbon neutrality is to make carbon dioxide emissions "break even" and slow down global warming.

after the goal of "double carbon" was put forward, this year, Internet giants have accelerated the follow-up of "carbon neutrality", formulated carbon neutrality goals and plans, and carried out actions throughout the year. From January, Tencent launched the first shot and started the carbon-neutral target planning; In March, Ant Group promised to achieve carbon neutrality in operating emissions from this year and achieve net zero emissions in 23; By mid-June, Baidu released the "Panorama of Carbon Neutrality", announcing the goal of achieving carbon neutrality at the operational level of the Group in 23; At the end of the year, Ali also clearly put forward three goals of carbon neutrality. Before 23, it is necessary to achieve carbon neutrality in its own operations and halve the carbon emission intensity in the upstream and downstream value chains, and use the platform to drive the ecological carbon reduction by 1.5 billion tons in 15 years.

Head investment institutions such as Sequoia Capital and Gaoyao Capital have announced that ESG will be included in their investment decisions. After the carbon barrier of carbon management SaaS enterprises disclosed the A round of financing, it is reported that the founders received more than 1, calls from investors one day.

Carbon neutrality is a track where national policies and capital are pouring in. Moreover, carbon neutrality is not only being done in China, but also all over the world. It is difficult to find a second "carbon neutral" industry.

how can ordinary people succeed in changing careers

first, they must know what they know.

Make a SWOT analysis for yourself, and make clear what you are good at and what you can do. Relevant data prove that it is easier to succeed if you devote all your time and energy to a narrow field and become an expert in sub-fields.

second, we need to understand what the carbon-neutral market needs.

whether you read the industry report or through the industry portal and other information, find out what the core sectors in the field of carbon neutrality are and what skills you need.

third, combine them to achieve the best cost performance.

Through the analysis of the above two steps, you can draw a circle to value the fit, and the intersection part is the most cost-effective, instead of saying that carbon neutrality is very popular in R&D jobs now, so it is very difficult for me to switch to R&D directly from zero foundation.