The business strategy of Procter & Gamble belongs to diversified market. According to relevant public information, P&G's business strategy can be divided into these aspects: multi-brand strategy, 4P marketing mix strategy, price, channel and promotion. On the one hand, P&G has achieved excellent product quality; on the other hand, it has successfully applied marketing strategies. China enterprises should combine their own characteristics, follow P&G's unique brand management, flexible pricing, mature distribution channels, efficient promotion and rational use of marketing.