The cost of One Day is less than 3 million, including 9 stories, focusing on 9 special groups of children, 7 of which are based on real events. Han Geng, Zhou Xun, William Feng and other 12 stars are all in vain. It will be shown nationwide on September 10, and the unified ticket price is only in 5 yuan.
As you can guess from these pictures, this movie is driven by love from beginning to end, and it is impossible to do without any relay. The whole process took 900 days. This greatly exceeded the expectations of the promoter May, but she was very pleased that this groundbreaking public welfare film project finally came to fruition. "I have thanked you in my life and in my last life." Mei said that from investment, director and actor to publicity, distribution and screening, she is trying to mobilize. Now she can talk for more than an hour as soon as she starts talking, because she has told these stories and ideas to every participant over and over again.
Mei decided that no matter what the box office was like, she would make One Day a public welfare brand and a movie brand, and continue to do it in the future. She believes that most people may not know about spiritual world assistance yet, but they can try to change it slowly.
Spiritual assistance is equally important. Public welfare movies are similar to "ice bucket"
At the earliest, the main task of Huayi Brothers Public Welfare Fund was to promote "changing the cinema" and show movies to children for free. This is the first public welfare activity in China to pay attention to children's spiritual world. "Many public welfare activities are too sad. There are indeed many sad things, but people should also see the bright side. " Mei also cited the recent popular example of "challenging the ice bucket": "On the one hand, the ice bucket is fashionable and not so sad, on the other hand, it also lets the public know about a rare disease. Actually, it's similar to our movie. It is easy for city people to watch a movie for 5 yuan, and at the same time they can get a love education. "
"For example, deaf children generally think that the main way to donate is to donate hearing AIDS and other items, but in fact, their hearts also need help. So do blind children. Because I do this, I know that they are not invisible, but have their own unique' seeing' and expression. There is an old man in Turkey who was born blind. Now he is over 60 years old and has never seen the world. But he can know what you look like by touching and imagining. He painted many portraits of great men, and he was advertised by cars. After he touched a car, he could draw it, which was particularly shocking. Blind people can also watch movies. All they need to do is add a concise audio track description, so that he can understand. Children with mental retardation can engage in simple and interesting jobs. For example, Taiwan Province Province opened a bakery for the mentally retarded. We should give them color and make people have a qualitative change in their understanding of those less fortunate children. This is what one day wants to convey. "
"Some organizations said to me, May, if you donate money to us, we can solve a winter problem. I said that donating money can only solve a quarter, but making a movie can make the whole country pay attention to these groups. The more I do this, the more determined I am to make this film, because people's concept is still to donate money to solve all problems. " Mei said.
12 stars perform for free. Zhou Xun donated her wedding to public welfare.
In fact, Mei was the only one behind the scenes at the beginning of the day. Just with a heart that loves public welfare and movies, she began to look for stars, directors and investors, one by one. "I have said all my thanks in this life and the afterlife," Mei said.
For the sake of the actors, she lobbied for them to donate "one day's time" to herself. "Of course, when it comes to shooting, it's actually more than one day, but one day sounds easier to achieve. Now that the actors are very busy, it may be nothing if you ask her to donate100000, but it's too difficult to ask her to donate for three or five days, so you can only make a fool of yourself. There are also many people who refuse me, and I can understand. " Han Geng was the first actor who agreed to join, followed by Zhou Xun, Mabel Yuan, William Feng, Xu Fan, Zhang Hanyu, Gaowa Siqin, Yongmei, An, Xiong Naijin, Wang Qianyuan and Feng Jiayi.
What moved Mei most was Zhou Xun. After hearing about this project, Zhou Xun thought about it for a few days, and then decided to play the last story in the film, and put his wedding at the end of the charity concert for caring for special children as a big "egg". "Zhou Xiao dedicated the most important day of her life to public welfare, and I am very grateful. Although many people pay more attention to the wedding, they ignore her original intention of doing public welfare. " Mei said.
For the director, Mei found a few little-known young directors, told them the stories of various special groups one by one, and then asked them to "claim" one of the nine stories, went to various institutions for a solid investigation, and secured basic funds for them to set up their own shooting team. One of the stories is animation, because the plaintiff is an animation director. The director first realized the symptoms of dyslexia, and then suddenly found that his son, who had been struggling in his studies, was such a patient.
For investment, although the foundation belongs to a company as big as Huayi Brothers, they are independently accounted for. In the early stage of the film, we can't rely on Huayi's financial support, but we can only go out one by one. I'm afraid this kind of fund-raising method for public welfare films has never been practiced abroad. Foreign foundations usually invest only a part, and will not raise all the funds for a film, and it is impossible for stars not to get paid.
Huayi Zero Account Teacher's Day screening ticket price is only in 5 yuan.
"Movies need a relay of love. At first, I went alone, with directors and actors looking for them one by one. Later, Huayi began to help me with publicity and distribution, and it was a baton; We will influence the cinema again, which is another baton; Your interview today, media promotion is also a relay. " Mei said.
The film will be released nationwide on September 10. In the cinema, even Mei herself thought it would be difficult: "It is impossible to persuade people to put a zero-account public welfare film. Now each ticket in 5 yuan may barely cover the cost of third-tier cities. "
Is the fare really only for 5 yuan? Will the cinema be subsidized? Mei shook her head and said, "Huayi, as a listed company, can't give such compensation casually, and as a foundation, it has no such right. Foundations can make regulations for migrant children's schools, but cinemas can only convince them one by one to understand the significance of doing so, and there is no shortcut. Now caring people stand up and say they want to make a reservation. This movie is very cheap and can kill two birds with one stone. "
"I don't consider the issue after the release now. This film has a unique vitality. I think even if it is only shown in the cinema for one day, it has its unique fate in it. This is my 900-day mentality, without any distractions. As Zhou Xun said after watching the movie,' It's so pure and touching'. "