Its particularity is reflected in the long investment time and complex product structure.

1. Long-term investment: Fund products are usually designed for long-term investment, and investors need to hold fund shares for a long time to get the expected return on investment. Therefore, fund companies need to attract investors through marketing strategies to make them understand the potential benefits and risks of long-term investment.

2. Complex product structure: Fund investment involves a variety of asset categories and strategies. Investors need to understand and evaluate different fund types before they can choose products that suit their investment goals and risk tolerance. Fund companies need to explain and publicize the characteristics and advantages of their products through marketing means to attract investors' interest.