Internet fund sales mode refers to the mode of selling various fund products through the Internet platform. Traditional fund sales methods usually need to go to the counter of banks or fund sales institutions to buy, while the internet fund sales model breaks geographical restrictions and allows investors to invest in funds anytime and anywhere through the network.

Internet fund sales platforms usually have their own websites or apps to provide high-quality fund services by means of information technology. Investors can conduct fund product screening, asset allocation and trading operations on the platform. At the same time, the platform also provides investors with fund investment-related information such as fund quotations and analysis reports to help investors better grasp the trend of the fund market.

The advantages of Internet fund sales model are convenience, low threshold, transparent information and convenient transaction. Investors can conduct real-time transactions through the Internet fund sales platform, and the transaction cost is usually lower than that of traditional sales channels. At the same time, investors can also study and analyze the information and data on the platform to improve the accuracy of investment decisions.