As a modern fast-food drink, milk tea, Heytea's most popular time should be in 2017. Topics such as "long queues in front of the store", "scalper purchasing", "new store opening" and "new product launch" continue to be hot searches.

After being popular, it will naturally be followed by indifference. Heytea later also fell into public opinion and was publicly criticized on the Internet. However, it was eventually gradually forgotten over time.

How does this young man born in the 1990s stand out among the many milk tea brands?

Nie Yunchen was born in Jiangxi in 1991. Later, his parents were transferred to Guangdong for work.

Although he was not good at studies, his character was very gentle. His parents were open-minded and never forced him to excel academically.

So Nie Yunchen's young life was relatively free. After the college entrance examination, because his grades were not satisfactory, he went to Guangdong Science and Technology Vocational College to study at a junior college.

Most people are in a state of relative confusion when they are teenagers, and Nie Yunchen is no exception. He was melancholy for a long time when choosing a major, not knowing what he wanted to do in the future. Finally, after communicating with his parents, he chose the administrative management major.

The knowledge I learned in the past three years is not of much use. It is like a ball of muddy water mixed with flour swirling in my mind. I can barely understand some business basics, but I can't grasp the essentials.

After graduation, he followed the army of fresh graduates and wandered around the society for a while, but he could never find a satisfactory and suitable job. When he was confused and at a loss, he considered starting a business.

At that time, smartphones had just started. Nie Yunchen realized that smartphones would be the main electronic product in the future, so he opened a mobile phone store.

He not only sells the latest smartphones but also helps people repair their mobile phones.

However, since the store had many locations and was not well-known, the business was always mediocre. In the end, the money earned in a month was barely enough to cover the store expenses.

With the meager business knowledge in his mind, Nie Yunchen tried to flash people's phones or install software for free to increase the flow of people in the store.

This method did attract him a lot of customers, but they were all for free business, and his store's revenue still didn't change much.

Later, he bought some small commodities such as mobile phone cases and earphones in the mobile phone store. The prices were not expensive. Customers came in to repair their mobile phones and would buy them after seeing them when they had nothing to do.

Slowly, the store's business gradually got on the right track.

As the number of mobile phone repairs increases, Nie Yunchen's skills become more and more sophisticated, and many repeat customers will bring him new customers.

However, with the development of the Internet, online shopping became a trend, attracting a large number of consumer customers and seriously affecting the operation of offline stores.

Nie Yunchen's small shop was also affected. Customers became increasingly rare and it was about to close.

He began to consider changing careers, but there were so many industries that it was difficult to choose.

The young man in his early twenties thought sadly for a long time and decided to go out for an inspection.

He walked out of his secluded alley, walked through the streets, and came to the busiest commercial center. The streets were bustling with people and passers-by were in a hurry. He stood there and thought for a moment, then walked from the street to the end of the street.

Nie Yunchen went from door to door, looking at clothing stores, snack bars, jewelry stores, beauty shops, beverage shops...these businesses had mixed business, and it was impossible to judge what was most suitable.

However, he accidentally observed that in addition to the purchased goods, many young people also held a drink in their hands, chatting with their companions while walking and taking a few sips.

So he intentionally or unintentionally turned his attention to milk tea shops and thought about the feasibility of transforming the beverage industry.

First of all, online shopping has not had a great impact on the beverage industry, and the customer base group is relatively stable.

Secondly, beverage stores generally have small storefronts, and the initial investment is not too much, so the risks are relatively small.

The only thing that takes a lot of trouble is the location of the store. It must not be opened in a place with little traffic like a mobile phone store.

After determining the direction, Nie Yunchen closed his mobile phone store and invested the 200,000 yuan he saved in the two years of starting his business into the milk tea industry.

He found that most of the milk teas on the market today are blended with powder and have a sweet taste. Although the profits are huge, the products have no characteristics and it is difficult to stay in the market for a long time.