There is no white elephant instant noodles in the supermarket because the competitiveness of white elephant instant noodles is low and the market is closed. White elephant company's own reasons are related to the price increase mode of white elephant instant noodles.

1, the competitiveness is low, and it is difficult for offline supermarkets to buy white elephant instant noodles. This starts from the 1990s, when the market of fast food products is expanding, more and more enterprises and capitals join the "battlefield" and want a piece of the action. At that time, many foreign-funded enterprises competed for the China market, and the domestic instant noodle production level improved. However, with the fierce competition, many brands began to fall behind, and White Elephant was one of them.

The market is closed. White elephant instant noodles are "active" in third-and fourth-tier cities, and the market is relatively closed. They have a certain share in Henan, Hebei, Anhui, Shandong and Northeast China, and other provinces basically do not have much share.

3. Due to the company's own reasons, the white elephant brand is facing the problem of overall aging. In brand, product, channel, team and many other aspects, it is difficult to achieve marketing resources and sales volume by relying on temporary popularity, which is not enough to support its future.

4. The price increase of white elephant caused the dissatisfaction of dealers and terminals, which eventually led to its low price withdrawal from the market.