In today's high-pressure society, there are parents who are "chicken babies" and "bullfrogs", as well as parents who don't know how to raise babies "muddle-headedly", but raising babies should be a wonderful and interesting experience for parents and children.

journey.

On October 13, hosted by Xigua Video and directed by the Child Development Research Center of the China Care for the Next Generation Working Committee (hereinafter referred to as the "Working Committee"), "Making Fun Parenting for a Quality Future" - the 2020 Xigua Parent-Child Season Offline Launch Meeting was held at

Held in Beijing, the aim is to create and establish a pan-parent-child content ecology that “knows how to raise, play, and buy”, provide better conditions and benefits for creators and institutions, and guide young families to practice new practices together with high-quality creators and content.

beautiful parent-child relationship.

The 2020 Xigua Parent-Child Season event is organized by Wang Lihua, executive director and secretary-general of the China Next Generation Education Foundation Care for Maternal and Infant Growth Fund, Ma Liangkun, director of the Department of Obstetrics and Gynecology at Peking Union Medical College Hospital, Xiao Mengyuan, head of Xigua Children’s Animation Parent-Child Business, and commercial strategy manager of Xigua Video.

Li Guanhong *** opened at the same time.

The event also attracted many heads of domestic maternal and infant MCN organizations and Xigua video parent-child creators.

The launching ceremony was divided into two major parts: content sharing and roundtable forum.

Among them, the sharing link is divided into five categories: authoritative sharing, platform sharing, celebrity sharing, creator sharing, and brand sharing.

What kind of content does the new generation of young parents need now?

How can we help them raise their children and live better lives?

At the launching ceremony, Director Wang Lihua introduced the development process of my country's child parenting concepts from the early days of the founding of the People's Republic of China to the present with the theme of "Knowledge Upgrading, "Intelligence" Wins Mother and Baby - Scientific Parenting System Helps Upgrade Parenting Content".

He said: "From giving birth to a child, eating well and growing up well, to the comprehensive development and scientific parenting advocated in recent years, more and more parents have realized the importance of scientific parenting and scientific child care for the growth of the next generation." Wang Lihua

Said: "In the future, more scientific parenting methods and parenting environments are needed, and we advocate the combination of parenting institutions and natural parenting in the family to carry out parenting guidance services. In addition, relevant family regulations must be researched and issued based on the child's growth pattern and the family's parenting environment.

Parenting guidance services and skills to meet the needs of families.”

Li Guanhong, head of commercialization strategy of Xigua Video, shared the "Future of Interesting Parenting Quality - Xigua Pan Parenting Content Ecological Report", introduced the current situation of Xigua Video's brand upgrade, and analyzed Xigua Pan Parenting's content scale, user portraits, and content consumption.

Information such as preferences and creator characteristics enhances the audience's understanding of Xigua Video and Xigua Pan Parenting.

As a personalized video recommendation platform, Xigua Video helps video creators easily share their video works with the world.

Watermelon, as an important category for parents and children, has benefited many parenting creators.

At the launch ceremony, Jiang Zhe, a partner of Future Voice who successfully created Wang Xiaoqian’s IP, shared the story behind it.

Jiang Zhe said: “The formation of hard-core influence requires multi-dimensional, rhythmic, high-quality, and empowering output.”

Miss Xiaowan is a young, fashionable and attitude-based post-95s mother who has served in the military, has ancient parenting style, and her content is full of life insights. She currently has more than 1.6 million fans on Xigua Video.

She shared her journey of growing up in Xigua Video and her experience in video creation.

Miss Xiao Wan said: "Self-positioning, high-quality content output, personal brand thinking, fan interaction, and platform support are very important for video creators." Finally, Brooke President Sheng Xiaofeng introduced how to

Find the dual traffic track of "children + parents" and create a full-chain content ecosystem for the industry.

Mr. Sheng mentioned: "The Bruco brand is opening up the full scene viewing link of Bruco animation through Xigua Video to accumulate the influence of the content in a long-term way; using customized micro-variety shows to explore new ways to attract Bruco parent traffic; using variety show content

Secondary distribution, leveraging more users to plant and purchase; establishing a comprehensive promotion system for short video content on Xigua Video and Douyin platforms to shorten the link from planting to purchasing. Currently, a multi-matrix, multi-platform, full coverage system has been formed.

Content Layout." In the roundtable forum session, with the topic of "Content, Traffic and Future in the Pan-Parenting Field", Wang Jing, Partner of Maternal and Infant Industry Observation, Sheng Xiaofeng, President of Bruco, Wang Rui, Head of Papitube Maternal and Infant Business, and Juju Engine

Shi Meidi, head of content strategy, Ma Liangkun, an expert in obstetrics and gynecology at Xiehe University, and Ma Yu, head of Xigua’s parent-child business, *** discussed the current situation of the rapid growth of short videos and live broadcasts in the post-epidemic era, the user groups and consumption preferences of pan-parenting content

and trends, as well as the future development and potential of pan-parent-child short videos.