First, maximize benefits and avoid risks as much as possible.

Private equity investment relies on investment experts to get the maximum benefit, and takes advantage of the reality of information asymmetry to find opportunities that others can't see, thus taking the lead.

Second, private equity investment is a brave and patient investment.

In order to avoid risks and obtain high returns, private equity investors not only need superhuman courage, but also need to repeatedly inspect, evaluate and screen investment projects, carefully construct investment plans and concentrate on cultivating investment projects.

Third, the personal characteristics of the management team of the invested enterprise, especially the senior leaders of the enterprise.

The top management of an enterprise should be sales-oriented rather than research-oriented. In the period of rapid growth, the sales and market share of enterprises are very important.

Fourth, a strong alliance between industry and capital is the best policy.

Private equity investors often choose leading enterprises in the industry to directly graft the advantages of the industry and realize the complementarity of capital and local industry experience. Fifth, from the perspective of the core competitiveness of the invested enterprises, growth is also the most concerned inspection point of private equity investment.

Investment preference of private equity investment funds;

1. Areas with inherent competitive advantages. The infrastructure industry and the financial sector have received special attention from investors.

Second, the field of food and medicine.

The third is the service industry with new service concept, including tourism and catering industry.

Fourth, high-tech enterprises and new energy enterprises.

5. Emerging network and media industries.

The concept of private equity investment fund;

Private equity funds generally refer to funds engaged in private equity (non-listed company equity) investment. At present, there are many private equity funds in China, including Sunshine Private Equity Fund and so on.