Yansong Li expounded his definition standard of online movies at the International Film Industry Development Seminar: "The investment is between 500,000 and 3,000,000 yuan, the duration is more than 60 minutes, there is no special beautification, the production, shooting and cycle are relatively short, and the core is the story." He doesn't think the network represents high-quality shanzhai. "In the past, most directors of micro-movies and online movies were born at the grassroots level. At present, 90% of directors and screenwriters are from departments, and some of them are from colleges and universities. This relatively low-cost film theoretically has no chance to enter the theater, but we have provided it with a very good opportunity to show it on the Internet platform. "
Internet movies generally refer to movies with small and medium cost, shooting cycle and distribution through Internet channels. At present, the scale of online cinemas in China is also growing. By June of 20 15, there were more than 500 iqiyi online movies, which earned1500,000 to 200 million box office, including 50 million box office. More than 30% of online movies can only recover their costs through online distribution. With the inevitable formation and development trend of online movies, online movies have changed from a single element to multiple elements, and the shooting equipment has gradually improved the film's first 4K ultra-clear MP4 and MOV formats. At the end of 20 15, the latest masterpiece "Special Fugitive" produced by Beijing Green Memory Culture Media Co., Ltd. integrates road comedy with public welfare education, accurately interprets the transformation of online movies from youth to maturity, and marks new coordinates for the development of online movies!
With the maturity of China's film market and the consumption pattern of mass viewing, online movies will be more and more favored by many brand enterprises. Xiamen, a film and television service provider with many domestic first-line consumer brands for many years, believes that the person in charge of film and television said: because its profit model is dominant; With higher artistic specifications and richer plot interpretation space, online movies will become another weapon for major brands to expand new media content marketing after micro-movies! Inclined to this trend, I believe that film and television are working with many senior film and television investors to promote the development of online movies and make more excellent online movies for the vast audience and brands. Online movies are different from cinema movies, which cost 500,000 to 2 million. This undoubtedly greatly promoted the development of online movies and set off the climax of online movie production. In this era of online new media, online movies can only be recognized by the audience if they are conscientious.
In 20 15, it can be said that cinema movies are an era of spy themes, and various spy-themed movies have been released one after another, such as the sequel to Mission Impossible series, the time-honored brand 007, and Kinsman, which became popular one day. These spy movies are deeply rooted in the hearts of the people and have been unanimously recognized by filmmakers. With the footsteps of cinema movies, online movies are also in 165438.
As far as the action category of online movies is concerned, My Brother is an agent can be said to be "a miracle of online movie action movies", which makes people doubt that this is an online movie. An online movie has produced the fighting level effect of cinema movies. There are no special effects, from boxing to meat, the real sense of reality is self-evident, similar to the style of Korean action movies, but more fluent and natural than Korean action, just like our cinema action movies "Wolf Warriors", "Kill Wolf 2" and "Tiens", all of which are made with huge sums of money, luxurious star cast and cool special effects. In addition, as an action movie,
My brother is a spy is the benchmark of action movies on the internet, which has improved the level of action movies on the internet by more than one step and aroused the interest of fans. At the same time, the film received more than 5 million hits within two days after it was released on the whole network. Iqiyi alone attracted tens of thousands of fans and thousands of praises, and the film score also reached a new high for online movies, with iQiyi scoring 7.6, Youku scoring 9.0, Tudou scoring 9.0 and Sohu scoring 9.0.
Action movies have always been the main type of China movies introduced to the world, and the development of online movies is inevitable. More viewers are willing to spend 60 minutes watching a "national movie", but there are only a handful of excellent action movies in online movies. We look forward to seeing more excellent films like My Brother is a Special Agent, and looking forward to the development of China films. Internet-based movies will have a bright future and a huge market in the future. Taomeng.com will build a new media film and television platform that brings together new media, film and television creators, creative institutions, film and television investors, film and television funds, advertisers and fans, and make use of the advantages of the platform to help the Internet film and television creative team at two levels of incubation and support. This not only highlights the brand image of Taomeng.com, but also establishes a unique Internet film and television ecosystem.
Taoist Mountain adopts IP production mode, which makes it more influential on the network. At the same time, based on the creation of IP products, a marketing model with innovation as the theme is formed, which can exchange higher popularity with less cost and reduce the investment risk of online movies. The characteristics of the Internet movie "The Mountain Taoist", such as light pressure, accurate positioning, fast spread and high conversion rate, provide strong support for the emergence of super IP. The development of super IP is not a single copy and continuation of products, but a new value is generated in asset reorganization and model innovation, and a new network operation brand is created.
On March 201April 9/KLOC-0, iQiyi officially launched the "Internet Movie" project at the "Internet Movie Achieving Dreams" summit forum, aiming at building an online cinema, establishing three platforms: an online broadcasting platform, an investment and financing platform and a growth platform for young directors.
On February 8, 65438, at the ICIF International Film Industry Development Seminar held in Beijing, Yansong Li, president of iQiyi Film, made the first year-end summary of the "online movie" plan in advance when talking about the role of the Internet in the film market conversion rate: "So far, an online movie with an investment of about one million yuan can basically recover its cost here."
This number is not enough?
June 1 65438+1October1Sunday Singles' Day, a light comedy online movie "Adult Story 2" directed by Chen Zhengdao and starring Pax Congo and Alan Yu was exclusively released in iQiyi. In less than two weeks, it set a new record in the same industry: during the payment period, online clicks broke 2.8 million, and the online box office generated exceeded 1.5 million.
According to the data provided by iQiyi, the total number of online movies in 20 14 years has exceeded 400, more than the movies that can enter the cinema in one year; The annual box office reaches 50 million yuan, and the proportion of works that recover costs only through online distribution accounts exceeds 25%; It is estimated that it will reach1.5-200 million yuan in 20 15 years, and 60% of the producers are expected to realize cost recovery through online distribution. The huge capacity of the video platform also indicates that in the near future, not only millions of low-cost movies, but also tens of millions of investment works are expected to start from online distribution, making profits with shorter recovery cycle and more cost-effective publicity services.
One figure: 25% of online movies only rely on separate accounts to protect their capital, which is in sync with the growth of box office in China. In addition to the number of movie screens, there is also the total output of movies every year. In 20 13, the total number of feature films produced in China reached 638, of which only 326 could be shown. 60% of new films can't get into the cinema. Even if they get the release license and schedule, some people can't escape the box office fiasco, and even encounter a "one-day trip to the cinema."
In 20 14, the total investment of national films was about 80 billion, and the total box office was about 30 billion, which means that the cost recovered by the cinema box office only accounted for 10% of the total investment.
At the same time, with the advent of the multi-screen era, mobile and online have become mature channels for movies to be played outside the cinema. The profit point of online on-demand subscription service of film and television works has increased rapidly, and online distribution has become an interest link in the film and television industry chain. This is the objective foreshadowing of iQiyi's efforts to build the first online cinema in China. The "online movie" is formed based on the subdivision of content and market demand.
Less than a year after the announcement of the "Internet Movie" project, iQiyi continued to include more than 300 movies in the collection platform in 20 14, and the online box office generated by these works has reached 50 million yuan. Of the more than 400 online movies, 25% can recover their costs through online distribution. It is estimated that by 20 15, the total box office of "internet movies" is expected.