Motif, founded on 20 10, is one of the entrepreneurial enterprises that reduce transaction and management costs through technical means and make the public better receive services. Motif has a strong consulting team, including Personal Capital, Wealthfront, Bettwement and other investment institutions. So far, four rounds of financing have been carried out, and the D round has taken 35 million US dollars from Goldman Sachs and others, and is ready to start global expansion. The founding team is an executive of Microsoft and a vice president of a hedge fund. Recently, ArthurLevitt Jr, former chairman of the SEC, also joined as a director. Motif is a registered brokerage company, but Walia, the president, said that their biggest competitor is a funded company. On Motif, users only charge $9.95 each time they buy or sell stocks or exchange-traded funds (up to 30). Customers can create their own investment plans (motif) or choose their own investment plans from enterprises or other Motif investors. All investment plans will be classified according to the theme. Motif is like the AppStore. On Motif's website, there are now 65,438+046 official investment plans and investment plans created by more than 50,000 investors. If you want to check other people's investment plans, you have to pay them $65,438 +0. Motif uses indexes to help users create portfolios, and the scheme provided by Motif is usually $9.95. The most interesting thing about Motif is that investors can create their own investment plans and conduct them in the form of competitions. Good plans will be sought after. In June this year, KPMG reported that by 2030, half of the enterprises in the global asset management industry will disappear because of new technologies, demographic changes and changing social patterns. Its director, Brown, believes that in the future, Apple, Google and large global retail enterprises may become predators in the future investment management field. Internet will be a challenge to the mass asset management industry. Because, since you can't create Alpha, the Internet can shorten the distance and improve the efficiency. Everything is uncertain. In addition to Yu 'ebao, who knows whether Internet finance will also provoke the nerves of traditional funds in the future? Motif Investing is a stock-picking investment platform, which was established on 20 10. On Motif, users can create their own portfolios or buy portfolios from enterprises or other Motif investors. All portfolios are classified by investment theme, and Motif will charge a management fee of $9.95. Zulutrade is an automatic investment platform for foreign exchange transactions, which was founded in 2009. On ZuluTrade, investors don't need to spend time analyzing market trends. Top experts from all over the world help investors to provide trading advice and automatically trade in investors' accounts. Zulutrade's income mainly comes from the commission earned by global brokerage companies, and the strategy providers related to the money market share it. Coincidentally, the microgrid, which was born in 20 14, is the first cloud trading platform in China to quantify investment strategies. Taking "quantitative investment" as the starting point, it not only combines Motif's theme investment with Zulutrade's cloud trading function, but also upgrades and transforms the usage habits of domestic investors, enriches the types of investment strategies, and creates an Internet securities financing platform that is more in line with the needs of Chinese people.