zero-distance management

● Taizhou Radio and TV University Lin Han

Recently, Zhejiang Radio and TV University launched a monthly activity on the application service of Zhejiang Radio and TV University's digital library. The newly-built digital library provides very rich resources. In order to experience this brand-new digital library, I found a classic book-peter drucker's

Zero Distance Management

to review it.

as a practice and a field of thinking and research, management has a long history, and its roots can be traced back almost 2 years ago. However, as a discipline, management originated from the book

The Practice of Management published by the management master peter drucker.

Zero Distance Management

is a classic management book written by Mr. Drucker in 1954, which established Drucker's position as the founder in the academic history of modern management, and some people still read it as a treasure. The Practice of Management is the first management book that regards management as a whole. What is more innovative is that Drucker regards society and enterprises as organisms. Drucker pointed out: "Management is an organ that gives life, activity and dynamics to institutions." As a concrete organ of an enterprise, management has three functions: managing the enterprise, managing managers and managing employees and work. The book has the advantages of continuous thinking, high insight, forward-looking and enlightening. Most modern popular management ideas and practices can be found in this book. Whether it is target management, participation management, knowledge staff management, customer-oriented marketing, performance appraisal, career management, division-based decentralized management, corporate culture, self-management team, or the recently popular balanced scorecard, we can all find the source in this book.

More importantly, The Practice of Management highlights "people" and fully embodies the brilliance of humanistic spirit. What is an enterprise? Is it profitability? Or maximize profits? Profitability is not the purpose of enterprises and their business activities, but a constraint factor of enterprises. Profit is a test of enterprise activities. The main functions of an enterprise are marketing and creating customers; The second is innovation. The purpose of an enterprise's existence cannot be found from itself, but only from the outside, from its contribution to society and from its customers. To meet the requirements of customers, a simple combination of various production factors cannot create value, and only depends on the innovation of enterprises. How to realize innovation depends only on the management of managers and the initiative of employees. Management is not a job that many manual workers do, but a job that needs rational analysis and conceptual thinking by imaginative and educated people. We are used to treating managers and employees as people who act according to instructions, have no responsibility and do not make decisions, which can only eliminate the spirit and innovation of enterprises. How to test the achievements of management and innovation? Not knowledge, but only achievements and achievements. The kind of people who try to issue licenses to managers and who have no special education cannot engage in management work will cause great damage to society. Management is essentially a practice rather than a science and specialty. Any attempt to make management scientific or professional, trying to eliminate all fluctuations, risks and unknowable measures, is to eliminate freedom, innovation and growth. Management is essentially based on objectives, achievements and responsibilities. There is no difference between managers and employees in essence, only the difference in responsibility. The rights of employees do not come from the authorization of managers, but from the responsibilities they undertake. The only latitude to distinguish top managers from grass-roots managers lies in time. The important task of managers is to lead employees' goals to organizational goals. Managers need to strike a balance between present and future. Because management ability is a scarce resource, the more senior managers should concentrate and organize long-term goals. Managers must strike a balance between multiple goals, the present and the future. What is management? Management is a mechanism with multiple purposes, that is, to manage enterprises and managers, but also to manage workers and purposes.

At the same time, Management Practice also emphasizes responsibility. There is a story that all of us are familiar with. The story is about what happened between God and a group of children who want to be angels. God gives every child who wants to be an angel a lamp, and the requirement is that these people must wipe the lamp every day to ensure that it is in a clean state. After that, God left these children. At first, everyone was very enthusiastic about the lamp. But as time went by, God never appeared again. Most children give up gradually and keep mocking a little boy because he still insists on wiping his lamp every day. Finally, one day, God appeared. Except for the little boy's lamp, all the other lamps are thick with dust. So the little boy became an angel, and the rest of the people still sighed there, saying that if we had known this result, we would have tried our lights every day. Ask: What will happen to these children if God gives them the same chance again? Some people may stick it out, but others will give up. Responsibility is a very simple word. But if you can practice it in real work and life, what will be the outcome? How many people can have the responsibility of a little boy? How to manage the sense of responsibility of a group of staff?

In the conclusion of

Zero-distance Management

, Drucker brought us a breeze of thought. He said: "A company cannot claim to be the home, destination, belief, life or destiny of its employees. The company can't interfere with employees' private lives or employees' civil rights. What connects employees with the company is only a voluntary employment contract that can be cancelled at any time. That is not a mysterious and irrevocable bond. " Correctly positioning the relationship between individuals and organizations can reduce many unnecessary troubles for organizations and individuals. So, what kind of relationship should individuals and organizations have? "The organization needs individuals to make the necessary contributions for it; Individuals need to regard the organization as a tool to achieve their life goals. " Drucker used clear and simple language to help us clarify the relationship between individuals and organizations.

We need to re-examine mandeville's maxim that "the evil of self-interest becomes the public interest". In the process of management, enterprises must turn social interests into their own interests. Managers must put this basic belief into every decision and behavior. This is the most important ultimate responsibility of managers. The ultimate goodness of management is to change the lives of others, which also includes corporate social responsibility.

an excellent book is an inexhaustible treasure that can accompany people for life. Once such a book is born, it is independent of the author and the times, and belongs to every reader. Such books are eternal and span time and space. I think the book

Zero Distance Management

by Mr. peter drucker, a "master among management masters", is such a book.