The company asked me to specialize in corporate culture construction. Which awesome person told me what to do?

there are several problems to be solved in developing corporate culture. First of all, we should explain what kind of mental state we expect employees to be. Only by making this clear can we know to what extent the corporate culture work should be done, and employees will better cooperate and adjust consciously. Second, we should solve the problem of means to do corporate culture work. The means of corporate culture work must be different from other work, and it has its particularity, so we should study it well. Third, clarify the evaluation criteria of corporate culture work. How to evaluate, whether our corporate culture work is in place, and what the effect is, we must have a statement. I do some consulting work. If you have any questions in this field, you can communicate with me more and learn from each other. 56394315)

Let's talk about the first question. What is our expected corporate culture?

to illustrate this point, we must first understand the needs of two aspects, that is, the needs of enterprises and the needs of employees.

Enterprises need employees to be loyal and proactive, to be able to * * prosper and to * * * survive adversity, and always maintain high morale, so the enterprises will be easy to do; In addition to the utilitarian requirements of employees, they need more pleasant, respectful, proud and warm feelings, and then the days will be easy.

it is clear at a glance that this is a mutual concept. Mutual loyalty, mutual respect, mutual help and mutual understanding, between enterprises and employees, between employees, are all like this, thus achieving positive, healthy, lively and harmonious. This is the expected state of our corporate culture. If we can do this, we will have a reliable guarantee for the development of the enterprise.

let's talk about the second question, the means and methods to do a good job in corporate culture.

I think the most important means is communication. Multi-level, multi-angle and multi-faceted good communication is our way to do a good job in corporate culture. Without communication, we can't talk about the concept of "mutual" mentioned earlier.

the work of corporate culture is to establish more and more effective channels and carriers for internal communication besides the operational, institutional and managerial channels, so that employees can achieve full spiritual communication and express their inner feelings as much as possible. When people get to know each other better, they can naturally adjust their position, the position of behavior and the position of mentality, and feelings will naturally arise between employees and employees, employees and enterprises.

There are two keys here. One is that the channels and carriers should be rich and effective, and the other is that the information conveyed by all parties should be accurate with as little deviation as possible.

In terms of channels, it can be publications, television, internet, seminars, forums, competitions, games, literature and art, exhibitions, etc. Everyone can come up with better ways to enrich these communication channels and carriers. These things can free people from the inherent work track, "eliminate the tension and restraint of routine work, make people refreshed after work, and have the function of regulation and charging."

in terms of information transmission, the responsibility is very great, from top to bottom, according to the enterprise situation, what to advocate and spread correctly; Uploading information from bottom to top, what exactly does the employee's information mean? Don't make a mistake, it's not acceptable to be partial or comprehensive. Enterprises can put forward enterprise ideals, enterprise concepts, enterprise ethics, etc. and effectively understand and implement them. Employees can effectively express their wishes and get reasonable answers and satisfactory responses.

the main features of the function of corporate culture are edification and edification, which is also different from the mandatory and binding features of material work and institutional work. In this way, we get several basic principles of corporate culture work.

the third question is how to evaluate the corporate culture work.

this is about the effect of corporate culture work. After half a day's work, does the corporate culture work, does it benefit the business development of the enterprise, does the life of entrepreneurs and employees reduce a lot of depression, increase a lot of happiness, and improve work efficiency? This can evaluate the corporate culture.

evaluation should have standards. I think there are three criteria to measure.

first, the attitude towards unprincipled unpleasant things within the enterprise. Is it a trivial matter that has caused a lot of trouble in the city, or can it be solved openly and well.

the second is the attitude towards things other than my job. Whether it's irrelevant and hanging high, or taking the initiative to help and actively help. This is beyond the control of the system, which is very telling.

the third is whether you care about the future development of the enterprise. Is it realistic to do a little, or can everything be considered in the long run? Caring for the enterprise means caring for yourself, and caring for the future development will help you in the same boat.

just these three items, too many standards will be troublesome. Look at these three points of an enterprise employee, and you will know whether the culture of this enterprise is good or not.

finally, I think we need to clarify two understandings.

first, the relationship between unity and individuality.

Now when it comes to corporate culture, it is said that everything should be unified, which ignores the importance of maintaining employees' personality. Unification must be unified, rules and regulations must be unified, and corporate image must be unified. In addition, what we have to do is to fully respect the personality of employees and make them harmonious to the maximum extent within the enterprise. Personality will collide with personality, but it will also produce innovative power; Personality and personality will be different, but just like playing the piano with ten fingers, each has a different function, and it is harmonious with music scores to form a resultant force. I don't approve of making all employees' thinking modes and so on almost the same, which will lose their vitality. So our first understanding is this: on the basis of the system, respect individuality and make it harmonious.

second, the understanding of cohesion.

this refers to the distance between employees and between employees and enterprises. Most of our entrepreneurs seem to particularly want their employees to have strong cohesion. There is nothing wrong with this, but there is a problem of understanding cohesion. The strength of the team is very important, but don't just get together. Just like a good fishing net, there are very tough silk threads connected with each other. When you need to gather, you can close it at the touch, and the fish can't escape. When you need to divide it, you can open the net, which is elastic, so that big fish and small fish can catch the bottom of the net, and the distance between the meshes is also very suitable. Therefore, for this problem, what we want is the ability to gather powerful forces conveniently at any time and anywhere and open and close freely, instead of tying everything together and squeezing together all the time, losing flexibility and vitality. Entrepreneurs can't ignore it. Which companies in Wuhan have done a good job in corporate culture construction?

Wuhan Telecom has done a good job. Which consulting company is good for building corporate culture?

Sino-American Lun Jia International Consulting (Beijing) Co., Ltd. (hereinafter referred to as "Sino-American Lun Jia") is the only comprehensive consulting institution specializing in serving state-owned enterprises in China. Initiate the "trinity" service model. That is to say, with management consulting, investment banking and enterprise restructuring as the core, an integrated service model is formed, which is interrelated and mutually promoted.

Lun Jia has four unique advantages, which can better provide valuable consulting services for enterprises.

1. Institutional advantages of corporate system

2. Comprehensive business advantages

3. Diversified resource advantages

4. Targeted product advantages

Institutional advantages of corporate system

At present, the management methods of domestic consulting institutions can be divided into two forms: corporate system and partner system.

The management teams in Lun Jia, China and the United States have long recognized that the partnership system will lead to the dispersion of the company's strength and resources, the failure of control, and affect the quality of consulting projects. Therefore, Lun Jia, China and the United States have long adhered to the corporate management mode, concentrated the overall strength of the company, mobilized internal and external resources to provide efficient consulting services for enterprises, and solved the comprehensive problems faced by enterprises. In the project operation of Lun Jia, China and the United States, the company is responsible for market development, resource allocation and project operation, and relevant departments are built according to their functions. All departments and personnel are managed by the company, and the company is responsible for the project quality.

Comprehensive business advantages

Compared with other single consulting organizations (such as management consulting companies, securities companies, law firms, etc.), the integrated and one-stop service model of China, the United States and Lun Jia is more in line with the needs of private enterprises and has obvious advantages:

1) It is conducive to completely solving the comprehensive problems faced by enterprises. The situation of each private enterprise is very different. It is difficult to solve the problems of private enterprises with traditional model consulting services, while the integrated service model can design targeted service content according to the characteristics of private enterprises and form an integrated service team to fundamentally solve the problems encountered by private enterprises in their development.

2) It is conducive to the establishment of long-term cooperation between enterprises and consulting institutions. In the process of development, enterprises need consulting intermediary services such as management consulting, financial consulting and fund management, and the cooperation between enterprises and consulting institutions needs a "running-in period". If enterprises cooperate with different consulting institutions for each service, it will not only increase the difficulty of finding suitable consulting institutions, increase the complexity of cooperation, but also reduce the service efficiency of consulting institutions. Through the integrated service mode, Lun Jia can establish a comprehensive cooperative partnership with state-owned enterprises, meet the needs of enterprises in all directions, and become close partners in the development of enterprises.

Advantages of diversified resources

In the process of serving private enterprises in the transition period for a long time, Lun Jia not only strives to promote the progress of customers through high-quality consulting services, but also consciously coordinates resources from all sectors of society to serve the development of customers.

State-owned enterprise resources: State-owned enterprises in transition period and private enterprises in growth period are the two main customers of Lun Jia service between China and the United States. Lun Jia has established long-term cooperative relations with hundreds of large and medium-sized state-owned enterprises. The combination of the resource advantages of state-owned enterprises and the mechanism advantages of private enterprises can effectively promote the development of both sides. Lun Jia, China and the United States strive to promote the docking and cooperation between state-owned enterprises in the transition period and private enterprises in the growth period, so as to realize the complementary advantages and common development of both sides.

Scientific research resources: Lun Jia, China and the United States have established close cooperative relations with many universities and scientific research institutions such as Tsinghua University, Peking University, China Academy of Sciences, Traffic Research Institute of the Ministry of Communications, etc. In the future, they can promote the cooperation between the two sides in the transformation of scientific research achievements, product technology upgrading and production optimization.

financial resources: Lun Jia, China and the United States have many financial investment partners, such as German World Environment Development Fund, 3i Investment Company, Cerberus, etc. In the future, the strength of these institutions can be used to effectively solve the problems of capital shortage in the development of private enterprises.

Advantages of targeted products

Traditional consulting organizations have the problems of "emphasizing formulation but neglecting implementation" and "product modeling". On the one hand, they only provide a few consulting reports for enterprises and pay little attention to the actual value of consulting in enterprises. On the other hand, there is no distinction between products provided by state-owned enterprises, large enterprises and small and medium-sized private enterprises, and they are all modeled consulting products.

Lun Jia, China and the United States believe that there is no effectiveness without pertinence. Therefore, according to the actual situation of state-owned enterprises in transition period and private enterprises in growth period, a number of targeted consulting products, such as enterprise management diagnosis, investment feasibility analysis and business planning, have been put forward, and service models adapted to the characteristics of enterprises, such as perennial management consultants and online management questions and answers, have been widely recognized and welcomed by enterprises in practice. Which consulting company in Anhui does corporate culture construction, which one is good!

It seems that there is no corporate culture in Anhui! Tongxin Power Corporate Culture Consulting Co., Ltd. is quite good. You can ask Anhui Expressway that their corporate culture is very good, and Huadian Anhui Corporation is also their customer. Anhui really doesn't know what a good corporate culture consulting company is, and I don't know if it is useful for you. How to build the corporate culture of financial futures companies

Hehe. . . Futures companies are institutions that fool people into gambling, and there is no corporate culture! View the original post > >

how to build corporate culture? The company is preparing to go public and wants to find a strong company in Beijing to build corporate culture. Urgent!

Beijing Zhiyide Management Consulting Co., Ltd., you can go to Baidu and search for this company. Corporate culture consulting is very professional! Does anyone know about Mengniu's corporate culture construction?

It seems to be something like honesty, innovation and openness. I think it is quite in line with Mengniu. Mengniu is a wolf, and it is good at competing with itself when things go wrong. Although it has suffered a trough, it is developing better and better now. Which companies are the most professional in Zhengzhou's corporate culture construction?

I know a good one. You can check it out, Goyle Advertising Company. How to investigate it in the early stage of corporate culture construction on the road of high yield? What is the research content?

Reprint the following information for reference

Steps of corporate culture research

To conduct corporate culture research, we need to go through the following steps:

The first step is to understand the overall situation of the enterprise. Including the historical situation, personnel composition, current management status, personnel quality, management level, product competitiveness, brand value and so on.

in fact, this is what any airborne or external executive should do.

the second is to understand the background of this industry. Including the history and present situation of the industry, the competitiveness of the industry, the cultural inclination of employees, the corporate cultural characteristics of related industries, the market competition, the mental state and working state of market personnel, the influence of market prospects, and the understanding of market employees on the whole enterprise.

this is to understand and grasp the enterprise from the middle level of the industry, mainly from the market point of view, which is very accurate. Because enterprises are the main body of market competition, and the market is the main living environment for enterprises. Marketing and marketing personnel can best reflect and evaluate the cultural advantages and disadvantages of enterprises.

the third is to know and judge corporate culture through a series of specific research activities. Including questionnaire survey, discussion, individual communication, written material research, high-level interview, random interview, on-site observation and so on. These methods are the concrete steps to truly enter the enterprise and conduct corporate culture research. In the questionnaire survey, we should pay attention to the questionnaire design, distribution scope, operation method and statistical analysis. The discussion should pay attention to the discussion object, content design, process control and guidance, and also pay attention to some details. High-level interviews should also carry out content design, prepare in advance, and pay attention to grasping key points. The study of written materials is mainly to understand the enterprise from the text content, especially the history of the enterprise. On-the-spot observation is a very important way. It is necessary to focus on the workshop layout, product packaging, material storage, equipment and facilities, employees' clothing and mental outlook, words and billboards, attitudes towards outsiders, canteens and dormitories. These aspects can basically reflect the overall material outlook and spiritual outlook of an enterprise.

all of the above are from some methods to understand the overall cultural characteristics of the enterprise.

however, in the process of investigation and understanding, what are the main characteristics of the enterprise? What are the main aspects of designing the content such as survey questionnaires and discussion topics?

this is the crux of the problem.