Since May of 20 16, Xijiu has developed red sauce 1952, sauce blue and sauce gold with the help of JD.COM big data analysis. Among them, Xijiajin is the exclusive product sold in JD.COM. At the same time, three products developed by JD.COM Big Data grew rapidly, which promoted the overall sales of Xijiu in JD.COM platform, accounting for more than 40% of the total products of Xijiu in JD.COM platform.