Approved by China Securities Regulatory Commission, China Merchants Fund was formally established by China Merchants Securities Co., Ltd. and Dutch International Group on February 26th, 2002. This is the first Sino-foreign joint venture fund management company established after China's entry into MTO and the implementation of the Rules for the Establishment of Foreign Fund Companies. Up to now, Shang Chao Fund has more than 65,438+00 kinds of ink gold products.

Competitive advantage:

1, personalized financial services+various funds to meet the needs of different levels.

2. The intervention service implemented by the safest value-added service professionals (specialization) is based on a scientific personal investment portfolio to achieve the goal of "Qian Shengqian" with low risk.

3. The most professional financial services provide the most professional services.

4. The most worry-free financial services are based on the actual situation of specific customers, subdividing customer groups, arranging investment portfolios, and thinking about what customers think, so that customers can reap the maximum benefits with the minimum management cost.

Fund market analysis

(1) In terms of product types, after nearly 13 years' rapid development, the fund market already has major fund types, such as stock type, bond type, hybrid type and money market type, and has successively launched index funds, capital preservation funds, umbrella funds, F funds, LOF funds and other fund products with certain characteristics in investment objectives, investment strategies, investment targets and trading methods. The fund market has gradually become homogeneous.

(2) From the perspective of competition pattern, with the gradual improvement of China's financial market opening to the outside world, the pace of other institutional investors entering the market is accelerating. The fund industry is facing the challenges from institutional investors such as the increase in the amount of insurance funds entering the market and private equity funds.

(3) From the perspective of product demand, the distribution is very uneven, including Beijing, Shenzhen, Guangzhou, Shanghai and the Pearl River Delta region. The city with the most concentrated capital cities and the most concentrated demand.

(4) From the development trend of the industry, from the current development trend, one of the important driving forces for the future development of the fund industry will come from differentiated management on the basis of obvious market differentiation.