Step 1: "Admit that starting a business is difficult"

We start a business with enthusiasm, but we may not get the corresponding reward. Only when we have strong enough psychology can we start doing business.

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Douban score of 8.4

Most entrepreneurial books talk about how to do the right thing without screwing things up, and Ben Holovitz will also tell you what to do when things have been screwed up. From this book, you can probably get the most * * * sounds, and see how startups should come back to life in many difficult situations.

from to 1 douban score 7.6

Peter, the founder of PayPal and the first external investor of Facebook? In this book, Thiel elaborated on his own entrepreneurial course and experience. Entrepreneurship is a process from to 1, and this book can let you really feel the process from to 1.

Step 2: "Become an entrepreneur who knows how to market"

Besides products, the Internet pays the most attention to marketing. Being a marketing Internet entrepreneur will make your products stand out quickly.

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Douban score of Growth Hacker: 7.8

"Growth Hacker" is a new role between technology and market. At first, this concept was born in the United States. Fan Bing, the author, uses many examples to tell how the role of "growth hacker" uses various technologies and data power to achieve the corresponding marketing goals, so that you can use "technology" to quickly grow your products at low cost.

Douban score of 7.5

This is Xiaomi's internal marketing manual, produced by Xiaomi founder Li Wanqiang. I have to say that Xiaomi is a magical enterprise, and its users and products have formed a very close relationship, allowing users to publicize, evaluate and help them with marketing, and finally forming a very strong reputation. If you are a thinking Internet practitioner, I recommend you to read this book, find out the reasons for Xiaomi's success from it, and learn marketing methods from its essence, and you will certainly gain something.

Step 3: "Persuade users and employees from a psychological perspective"

Understand not only the psychology of employees, but also the psychology of users. Not only entrepreneurs, but everyone should know a little about psychology.

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Mob-A Study of Public Psychology Douban Rating: 8.3

This book shows the irrational and variable psychological world of the public and is a must-read book for studying group behavior. If you are an entrepreneur who needs to understand the psychology of users, this book can be read.

Douban score of "Priceless": 8.

This book teaches you how to make better use of the psychology of the general public for marketing, and introduces the latest research results of decision-making theory, so that you can study pricing strategies from the psychological point of view and improve your own price chips.

Step 4: "Become a macro controller"

As a manager, it is necessary to control the overall situation at all times. Only by grasping the overall situation and understanding management can we adjust the company's direction in time.

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Douban score of "Three-body": 8.8

Although it is a science fiction book, many ideas and scenarios in this book perfectly interpret the Internet environment. Many big names, such as Ma Huateng, Lei Jun, Li Yanhong, Zhou Hongyi, etc., all highly admire Three-body, which shows that this book has great inspiration for Internet entrepreneurs.

Rewark Douban score: 8.8

Simple is probably the most effective. This book uses the simplest language and the simplest way, so that you can learn to build an efficient core team in the simplest way and achieve more effective goals with limited financial and human resources.