product xiaobai, it's the first time to write product analysis. You are welcome to give me more suggestions for improvement ~ ~ ~ Thanksgiving ~~~

Slogan: Tencent's official financial platform

According to "Tencent Wealth Management Fifth Anniversary Big Data", TOP4, the city with the largest number of users of Wealth Management, is the four first-tier cities in the north, Guangzhou and Shenzhen, and other cities entering the TOP1 are also new first-tier cities.

according to the 5th Anniversary Big Data of Tencent Wealth Management, the post-9s users of Wealth Management account for 38%. Post-8s users account for 35%. It can be seen that the user group of Licaitong is mainly after 8 s and 9 s, which may be because young people are more receptive to new things.

according to the research report on internet financial behavior and security, the amount of products allocated by users on wealth management is mostly below 3, yuan. It may be that considering the risks of information leakage and policies, users are still cautious in the face of Internet finance.

Through black and gold color matching and concise typesetting, it gives people a sense of business, professionalism and quality

? Complete brain map:/doc/b914542

a. Providing account security insurance: the insured price is 3.66 yuan/year, which is underwritten by PICC. Encourage users to take out insurance with low prices, and be underwritten by large companies to improve the safety guarantee coefficient of the platform, so that users can feel more at ease when using internet finance, thus promoting the conversion rate < P > B.? Four-character idioms displayed after the specific amount of assets is hidden: compared with the * that appears after the specific amount is hidden from Alipay Yu 'ebao, the four-character idioms that appear in Licaitong surprise me even more

C. For different zones, apart from the basic holding quota, income data (figure) and products held, what surprises me is the product comparison data chart when replacing products, so that the comparison is clear at a glance, which can help users make decisions faster and reduce the decision-making cost of users. These services are launched to meet users' needs to the greatest extent and solve users' pain points. For example, for some users, if they hold their salary in their hands, they will become moonlight clan, and if they use their salary for financial management, they can't realize it quickly when needed. Licaitong helps users solve such pain points through salary financial management with the characteristics of "saving automatically, earning income and taking it quickly". It helps users to use money in time while saving money and managing money to the greatest extent, which improves the convenience of the platform, and also improves the conversion rate and retention rate of users investing money and managing money < P > E. Licaitong has launched some functions to help users do risk control management, such as intelligent fixed investment, profit and loss reminder of fund products and combined recommendation of position diagnosis. Reduce the probability of huge losses of users and improve the retention rate of users < P > F.? Daily financial express can help users understand the main points of finance and economics more quickly, and also help Licaitong to educate users. It not only highlights the professionalism of the platform, but also improves the user retention rate, which is a function to promote a win-win situation for the user platform. Provide audio broadcast to help users use fragmentation time; At the same time, it provides a text version, which is also very friendly to users who prefer to read text.

A. Licaitong has four zones: Monetary Fund, Financial Management Zone, Fund Zone and High-end Zone. Mainly provide customers with product recommendations and product transactions

A.A.? Wealth management products are diversified, providing wealth management products with different issuing companies, risk degree (mainly stable), yield, initial purchase price, term and type, lowering the financial threshold of users, meeting the financial needs of more users, and thus promoting the purchase conversion rate of wealth management products

? ? a.b? Wealth management products are refined. Through strict screening, we can provide users with the best quality products, give users the most stable choices, and improve user satisfaction and retention rate < P > B. In the fund area, Licaitong showed and explained different fund selection methods, and recommended funds with different fund selection methods, which reduced the selection cost of users. On the other hand, it has also helped Licaitong educate users, demonstrated the professionalism of Licaitong, and increased users' trust in the platform, thus improving the product purchase conversion rate and retention rate < P > C. The high-end zone has also launched a high-end information section to help users understand private equity funds and attract high-end users < P > Licaitong has a membership rating system. By completing the membership task, users can improve their membership level and enjoy more and better grade treatment, thus enhancing the user stickiness of Wealth Management

With the increasingly strict supervision of Internet wealth management policies, the Internet wealth management industry is undergoing a reshuffle of the industry. Wealth management, a safe and stable financial platform, will develop for a long time. Through the analysis of the functions of Licaitong, we can see that Licaitong is accelerating the transformation from a transactional platform to a service-oriented platform-bringing protection and benefits to users through excellent wealth management products, improving the convenience of the platform through exclusive intimate services, providing high-quality wealth management knowledge for users' investment education, and increasing customer stickiness through the membership system to provide users with more cross-disciplinary quality services.

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