It is understood that when Wanda Group started poverty alleviation in Danzhaibao County in 214, its goal was to help the whole county get rid of poverty and create a long-term and stable income source for Danzhai County. After in-depth investigation, Wanda found that compared with agriculture and industry, the tourism industry has a strong market advantage, a strong hematopoietic function and a huge driving role, which not only directly drives the income of poor people, but also drives the county's economic transformation and upgrading. Danzhai Mountain has beautiful scenery and rich national intangible cultural heritage, which has comparative advantages in developing tourism industry.

"Therefore, the poverty alleviation in Danzhaibao County of Wanda takes the tourism industry as the core, adopts a combination of long-term, medium-term and short-term, and uses the poverty alleviation fund to fully support the bottom in the short term and the innovative model driven by the tourism industry in the medium term to achieve accurate poverty alleviation and poverty alleviation." Liu Mingsheng, chief vice president of Wanda Group and general manager of corporate culture center, said.

A total of 2.1 billion yuan has been donated to help the poor in Danzhaibao County, Wanda, mainly including three projects, among which 1.3 billion yuan has been donated to build a small town of Danzhai Wanda, forming a unique comprehensive commercial and tourist destination. Guizhou Wanda Vocational and Technical College invested 3 million yuan to set up cultural tourism and other majors, carry out skills training for poor households, and set up an internship base in Wanda Town to enhance the employment and entrepreneurship ability of the poor people in Danzhai. 5 million yuan to set up a special poverty alleviation industrial fund, with an annual payment of 5 million yuan, focusing on helping people with special difficulties who cannot get rid of poverty through industry, and covering all poor households in Danzhai, ensuring that the income of all poor people in Danzhai County exceeds the national poverty line.