1995, when Long Danni, who just graduated, hosted the first variety show of Hunan Satellite TV, he was knocked back behind the scenes because of his maverick "rock youth" blonde hair and too casual hosting style, and began his producer career for ten years. Although she started the era of draft, and achieved the ultimate in this field behind the scenes, it seems that there is still some "bitterness" when talking about her early experience.

At that time, Hua Du was a junior high school girl aged 14, and her idol was Brigitte Lin. In an exclusive interview with Brigitte Lin, Hua Du read: Brigitte Lin appeared in "Window" only after he was accidentally discovered by a roadside talent scout in junior high school, and then he embarked on the road of performing arts. Hua Du also dreamed of such an opportunity. She walked up and down the most prosperous street in her hometown every day for three years in junior high school, hoping that she could be discovered and become a star.

1995, Yang Siwei was a 65,438+00-year-old girl. Until 10 years later, as an undergraduate majoring in editing and directing in Communication University of China, she volunteered to go to Wang Jinghua, the most authoritative agent in mainland China at that time, and entered orange sky entertainment to engage in propaganda work. Her goal is to become a producer, and entering the entertainment circle for publicity is only the first step. She wants to find a window for her strong expressive power and self-identity.

Now, these three women who are hosts, stars and producers in Ceng Zhi have become the new godmothers of the star-making industry in the entertainment circle. And they also found an outlet for their strong desire to "go on stage".

In March this year, in Me and My Agent, Yang Siwei appeared as an artist's agent, and her resolute workplace style made many people say that she has changed a lot. In April, Du Hua sent 10-year-old son to participate in Metamorphosis, and the little boy became the focus in front of the camera instead of his mother who had never wanted it. At the end of June, Long Danni appeared on the stage of "Tomorrow's Son 3" as a "star pusher" and became a "great mentor" who was slow and steady and ruthless in judging people.

These three women with different ages and experiences have become the hottest female bosses in the entertainment circle. With the help of the east wind of the idol industry, they have completed the transformation from a big factory screw to a brand founder, and even embarked on a star road of "all roads lead to the same goal".

Entering the business by "spelling", three kinds of life at the age of 23

Long Danni's first variety show can be traced back to 23 years ago.

1995, 22-year-old Long Danni graduated from Zhejiang Media College and officially entered Hunan Economic TV Station. Her first project was to plan and host the first variety show "Lucky 372 1" of Hunan Satellite TV. When recording the first episode of the program, Long Danni, who was in high spirits, specially permed the blond hair of a young rock, sat under the stage, conveniently took out a crumpled list of winners from his pocket and read it out. Wu Luan, the project director, was surprised by his informal style.

You know, before this program, mainland variety shows were mostly "super variety shows", with clear pronunciation and mellow voice of the host and serious audience. However, Long Danni's calm expression and elegant movements are incompatible with traditional variety shows. In addition, the leader was dissatisfied with her first variety show because she was not good-looking. She suggested that she go behind the scenes and find a beautiful and elegant host Chou Xiao to replace her.

This experience made Long Danni "incomprehensible" for a time. When recalling the past, he even used "unfortunately becoming a producer" to describe his previous situation. Facts have proved that the so-called misfortune has become destiny takes a hand in Long Danni.

Long Danni has absorbed the elements of variety shows from Hong Kong and Taiwan, constantly trying to innovate and challenge the tradition. 1996, "Lucky 372 1" pioneered the form of hotline interaction for the first time, bringing stars and audiences together. Now that I think about it, the birth of the so-called "public participation consciousness" of variety shows is actually inseparable from Long Danni.

At the end of 1990s, when the ratings of entertainment programs were generally lower than 10%, fortunately, the ratings of 372 1 once exceeded 60%. After 200 1, he was promoted to the director of the program center of Hunan Economic TV Station, and successively produced the first large-scale reality show "Perfect Holiday" and talk show "The more you plan, the happier you are".

The existence of Long Danni has enabled mainland variety shows to continue to leap over several steps. Long Danni is not so much the godmother of the talent show as the leader of the variety show in mainland China.

Compared with the well-trained Long Danni, Hua Du's entry experience is much more bumpy.

Hua Du's early work direction was Internet e-commerce, with a monthly salary of two or three thousand yuan. Shortly after graduation, a job failed to pass the probation period, resulting in Hua Du's unemployment for half a year. Although she lived in the basement and ate instant noodles, she refused the support of her parents.

For Hua Du, making money and independence are inseparable. As early as his freshman year, Hua Du tried his best to make money to "support himself", and was later dubbed as a "business genius" by his fans, which began to show signs. She once brought a pirated CD from the south to Beijing at a cost of 10 yuan, and worked as an investigator in a company. At that time, Hua Du was always self-sufficient and didn't want to spend a penny at home.

After her early work was not smooth, when 23-year-old Hua Du jumped from 8848 e-commerce website to Huayou Century, the largest digital music content provider in China at that time, and served as the marketing director and general manager of Huayou brokerage company, her efforts also permeated all her professional work. In Metamorphosis, Hua Du recalled that she didn't leave the company until the ninth month of pregnancy, and the day before delivery, she received a phone call from her boss asking her to handle her work. Lying in the hospital, Hua Du just responded: Let me give birth to the baby first.

This effort can also be seen from Yang Siwei, who was the director of Communication University of China at that time. Her fighting spirit comes from her strong expressive force and self-identity.

When Long Danni and Hua Du didn't directly participate in this link of artists' brokerage, Yang Siwei, 20, recommended himself to Wang Jinghua, the most authoritative broker in the Mainland at that time, and then went to orange sky entertainment to engage in propaganda work. Although her dream at that time was to become a producer, the artist agent was a good incision for her.

The first artist in Yang Siwei was Kong Wei. When Kong Wei attended an event on his birthday, Yang Siwei persuaded the organizer to celebrate his birthday on the spot. And that business activity was accompanied by Fan Bingbing, who was not the Queen at that time.

The next day, on the occasion of my birthday, reports of "Kong Wei hitting Fan Bingbing" were overwhelming. Such an uproar touched Fan Bingbing and Yang Siwei at that time, and also made their fate.

In 2008, Fan Bingbing, who left Huayi, started his own business. She needed someone who could fight, and her first reaction was Yang Siwei. The two hit it off, Yang Siwei joined the Fan Bingbing team, and title became the publicity director. That year, Yang Siwei was 23 years old.

Long Danni, who absorbed popular culture from Hong Kong and Taiwan, created Lucky 372 1 at the age of 23. At the age of 23, Hua Du entered the middle and upper levels of the largest digital music company at that time. The age of 23 is the first turning point in the career of these three star-making demons. At the age when their peers are still worried about jobs with a monthly salary of several thousand yuan, they have become "shining" screws in the operation chain of large companies.

Chris Lee, Fan Bingbing and Han Geng, the three career peaks you created.

Although in the eyes of ordinary people, they have made achievements that their peers have not made and earned money that ordinary people can't, they enjoy the process of constantly developing their own values. The development and progress of the star-making era also made their "ambitions".

Long Danni, Yang Siwei and Du Hua all met "distinguished people" in their respective star-making careers.

In 2004, Long Danni produced two programs, Absolute Man and Star Academy, which were the earliest variety shows in Chinese mainland. Later, satellite TV imitated its elements and ideas, so Super Girl was born.

"Super Girl" ushered in the era of draft. In 2005, the appearance of Chris Lee, BiBi Zhou and others caused a sensation in the whole entertainment circle. This year's Super Girl changed the situation that the mainland music market was dominated by singers from Hong Kong and Taiwan, and became an absolute symbol of the times.

Long Danni is a "third-rate writer" who writes the history of the era of making stars.

However, after the Super Girl competition, Jane Zhang and I both announced that they would cancel the contract with Tianyu in the same year. In the next few "Fast Boys and Fast Girls" competitions, it has also become the normal state of entertainment.

In 2008, Long Danni, the godmother of the draft, was ordered to join Tianyu Media as the general manager and officially started the star operation. Long Danni, a variety producer, brought the concept of cultural inheritance into the star operation: young artist Chris Lee, unruly musician Yico Zeng and lonely soul singer Hua Chenyu were all located by Long Danni.

And Chris Lee once became the anchor of heavenly entertainment, and she has been a sister here for ten years. 20 10, when the five-year contract expired, he chose to renew his contract with Tian Yue again, openly expressing that there were human factors with Long Danni.

In the days of entertainment circle, Chris Lee helped Long Danni as the mentor of Happy Boys 20 13 and Burning Boys, which injected new strength into the days of entertainment circle. Even though Chris Lee later terminated his contract with Tianyu, he was still invited by Long Danni to become the tutor of Tomorrow's Son, which shows the common achievement between them.

Yang Siwei is also very good at amplifying the artist's characteristics to form a personal brand. The difference is that Long Danni is more accustomed to go into artists' hearts and explore their cultural characteristics. Yang Siwei, on the other hand, is good at shaping artists' ideas such as appearance and personality.

Yang Siwei's self-awareness is very transparent. She knows that she has no creative talent and talent, but she can be a good coordinator. Therefore, Yang Siwei asked himself to arrange the artist's career and life from all aspects.

When Fan Bingbing left Huayi, the era of star studio was announced. Yang Siwei, the propaganda director, was the first team member to work alone with artists. Yang Siwei played an important role in the formation of Fan Bingbing's personal brand.

The original inspiration for packaging Fan Bingbing came from Yang Siwei who heard that a female fan called him "Ye Fan". In the immature period of network environment, fan economy and tap water marketing have not yet formed. After hearing this name, Yang Siwei made a quick judgment. In the follow-up workflow, the concept of "Ye Fan" will be carried forward. This has played a subversive role in shaping Fan Bingbing's personal image.

At that time, Fan Bingbing was facing the dilemma of scandal, and her reputation was seriously damaged. Most external references revolve around ambiguous gossip. The spread of the name "Ye Fan" added a lot of strength to her gentle and lovely image in the past, effectively realized the gorgeous transformation of her personal image, and laid the foundation for the later declaration of "I am rich".

This successful packaging not only brought affirmation to Yang Siwei, but also made her a shrewd and insidious person. This made 28-year-old Yang Siwei feel wronged and lost, and strongly needed a sense of identity from the outside world. She never thinks that she has used any improper means. Even a young lady who calls herself "naive" tries to fight against the world with inner purity and self-esteem.

But when Yang Naichen doubted and explored her self-orientation, Hua Du had no energy to think, and her road was much more difficult. In 2009, Huayou Century, which worked in Hua Du for five years, was acquired by Shanda. Based on his instinctive desire for survival, Hua Du decided to "find another way" for himself. It took her 20 minutes to find angel investors to get the first venture capital, set up Lehua Entertainment and join the artist brokerage industry.

At first, Lehua did not produce idols, and its model was similar to that of Tian Yu 'e. It used to be an entertainment company integrating pop singer operation, film and television investment and performance planning. Artists such as Mai, Nana are all under its banner, and An Youqi, who was born as a super girl, has also signed contracts with Lehua.

Unfortunately, after 20 10, the mainland's record era gradually declined, and Lehua's 2 million won in angel round financing soon ran out. Hua Du can't even pay his employees. The house was not enough for her mortgage, so she had to tell her friends that she had borrowed 3 million to tide over the crisis temporarily.

Fortunately, when Hua Du was deeply involved in the star-making industry, he met Han Geng, a "noble person".

20 1 1, Hua Du finally included Han Geng, who terminated his contract with South Korean SM Company, in the concept of star shareholder. Han Geng, a South Korean bean lover, suggested that Hua Du introduce the Korean model of cultivating artists and industrial assembly lines into China, and they reached an agreement. The domestic idol industry also laid the foundation at this time.

Time wasted before becoming a glamorous female boss

With the help of the nobles, their career rose rapidly. But at the same time, the bottleneck period and anxiety are coming to them with the development of the times and industries.

Around 20 1 1 year, Hua Du excavated a group of potential trainees at home and abroad, and received 3-5 years of trainee training in Korea. At that time, there was no enterprise in China to do such a thing. Lehua should feel at ease to develop the star-making business for a long time, and there is no need to rush for success.

Three years later, UNIQ, an idol men's team composed of five members from China and South Korea, officially debuted. Hua Du said in Weibo that if UNIQ was not popular, she would quit the entertainment circle, and her artists followed suit.

However, in South Korea, it is difficult for UNIQ to stand out in the huge idol market environment. In China, there are only a handful of idol singing and dancing stages. Except for 20 16, which gained some popularity as a host, other members were in a state of sinking into the sea before the opening of the first year of idol.

In the third year after UNIQ's debut, it caught up with the domestic restrictions on South Korea, which made UNIQ unable to develop in China as a whole. But Hua Du didn't give up his star-making career. At the beginning of 20 16, Lehua cooperated with Korean Star Shipping Company to launch Cosmic Girl, but it still didn't reach the level of going out of the circle. Meng Meiqi and Xuan Yi, today's top female lovers, were still green leaves in the combination at that time.

Hua Du, as the first tester of idol industry in mainland China, has the "ambition" to cultivate Lehua into SM in China. Even though this road is very difficult, Hua Du still has such urgent hopes for creating an idol era in the mainland.

Yang Tianzhen is also eager for transformation. 20 14, the development of Fan Bingbing has reached a stable and solid stage, which is no longer challenging for Yang Tianzhen who wants to find greater self-worth. So Yang Tianzhen left Fan Bingbing and established Yixin Entertainment.

At the beginning of the company, Fan Bingbing was still a label that Yang Tianzhen couldn't get rid of. At that time, Yang Naizhen resisted talking about Fan Bingbing, fearing that others would attribute all her achievements in the industry to Fan Bingbing's brilliance. She is worried and anxious.

But as the boss of the company, Yang Tianzhen rarely lets these negative emotions show, and his style runs through. She is used to fighting for artists and being their leader and guardian.

Song Jia, an artist of CreditEase Entertainment, once recalled that as a newcomer, she could not bring the staff into the venue at a red carpet event. When Yang Tianzhen was stopped by the security guard, she immediately took out a glittering shawl from her bag and put it on her domineering body. She shouted at the security guard, "Don't touch me! I told you not to touch me! I am a guest. " The security guard was shocked on the spot and let her in without saying anything.

Yang Tianzhen has "packaged" herself into a courageous woman. Her seemingly impeccable Yang Tianzhen always gives her artists a sense of security. But she did not give herself such a sense of security.

On the other hand, Long Danni, entering the age of no doubt, has also felt an unprecedented crisis. The arrival of the Internet era has diluted the upsurge of traditional talent shows. Since 20 13 "Happy Boys", the talent show of Hunan Satellite TV has entered a bottleneck period, and the brand created by Long Danni has also gone lonely.

In order to export new cultural intellectual property rights, Long Danni tried to turn Tianyu into a content production company. 20 14 Tianyu cooperated with CCTV Hi, 20 14, and then produced HI songs of network variety. Although the broadcast effect of the program is not ideal, Long Danni's "ambition" is getting bigger and bigger. She is not willing to be attached to Hunan Satellite TV and wants to open up a bigger career.

In the first year of idol, "devil" was born.

When they are thinking hard about how to reverse the situation and get through the bottleneck period, the arrival of the traffic era has given them brand-new value.

Yang Tianzhen is undoubtedly the first person to get the idol bonus.

In 20 16, Lu Han, who returned to China for two years, chose to join CreditEase Entertainment. Yang Tianzhen, who has served professional actors for more than ten years, saw the power of traffic for the first time. In order to maintain Lu Han's image after returning to China, Yang Tianzhen maintained the stickiness between Lu Han and his fans through fan operation, and strengthened Lu Han's image as a "fool" through variety shows, thus enhancing Lu Han's national popularity.

With the influence of the first generation of top traffic in China, the fame of CreditEase Entertainment and Yang Tianzhen has suddenly grown in the industry.

With the opening of the new century, traffic fans are questioning and attacking. 20 15 Yang Tianzhen chose to close Weibo's comments. She can't be unaffected by outside comments. In the hearts of a large number of fans, Yang Tianzhen has already "debuted" with Liu Aidou. As the boss behind the scenes, she not only needs to pay for the artist's every move and resource trends, but also is given the pressure to stand in front of the stage. Appearance and personality have become the places where fans often attack her.

So at the beginning of the year, Yang Tianzhen recorded a large-scale career show-"Me and My Agent" with dedicated entertainers and staff. In the program, Yang Naizhen really stood in front of the stage, watched by millions of viewers and watched by countless fans. She even said: If Tencent must do such a program, it must be our company.

From behind the scenes to in front of the stage, Yang Tianzhen clearly showed his acting style, trying to prove himself right to the public through active exposure. No matter how irrelevant people give orders, she can't stop herself from making a decision.

In the spotlight, she quietly hit back at everything.

Long Danni, a mentor in the talent show, seems to have the same idea.

In 20 17, Long Danni left Tianyu Media, took Ma Hao, the vice president, and the X-Nine Youth League, an idol group created by her, and founded Wow Wow.

The first battle after Long Danni started his business was a great success. Whoa, whoa, whoa, whoa. Mao's hard-to-cut label has strengthened his ordinary and realistic concept of a music poet and made him a shining star in the 20 18 music scene.

While the popularity of "adopted daughter" has soared, the "biological son", X-Nine Youth League members Yan, X-light and Zhao Lei have made their collective debut again through "Creation Camp 20 19", and Shawn, the oldest, has also soared in popularity through the online drama "The Untamed" recently.

However, the achievements are accompanied by much more criticism than in previous years. The brand-new power of flow and the sweeping thinking of rice circles have made Long Danni's star-making and cultivation standards besieged by fans. Amid the overwhelming doubts, Long Danni's every move will be interpreted by fans.

Fortunately, Long Danni directly served as the star promoter of "Tomorrow's Son 3", stepped onto the stage and stood on the front line to personally select the contestants. Although in the eyes of the public, Long Danni's evaluation and selection criteria for contestants seem unreasonable, as a content-oriented boss, she seems to have such self-confidence, so that others can see how she selects people and critics can understand her harsh star-making standards above the public and even artists.

The arrival of the first year of idols not only won a lot of popularity, but also Hua Du delivered a number of popular idols to the market through the east wind of the times, making Lehua, a star-making base, gradually known to the public.

20 18, after the birth of idol trainee and creation 10 1, the entertainment market in China entered the first year of idol. Several idol companies have sprung up like mushrooms after rain, and Lehua, who has seven years of trainee training experience, undoubtedly occupies an absolute advantage. Its artists Yi Bo and Cheng Xiao acted as mentors in two programs respectively. In the competition, Hua Le Qizi, Meng Meiqi and Xuan Yi gradually became hot stars.

But as the owner of the idol company, Hua Du also failed to escape the crazy reviled fans. Hua Du is full of pride and competition, and he will never bow to anyone. She is always a shoo-in and determined to win.

She even began to participate in the exposure when Lehua Entertainment completely stabilized the foundation of the idol industry, realizing her dream of being a star when she was young. 20 18 Up to now, she has shot two sets of magazine blockbusters for vogue and COSMO, and set the portraits as her own Weibo and WeChat. There is a "black powder" to talk about her, set up a support club and a fan station. Hua Du knows all this is for diss, but she doesn't care.

Even in April this year, Hua Du let his 10-year-old son participate in Hunan Satellite TV's program Metamorphosis. In the camera, his son Zhao Xiaoguo becomes a juvenile problem that needs to be exchanged. As soon as the program came out, it immediately caused an uproar. In the tide of public opinion, Hua Du was unmoved. The little boy is already a member of YHBOYS, replacing the mother he once wanted and becoming the focus in front of the camera.

Long Danni, who is eager to be a host, Hua Du, who wants to be a star, and Yang Tianzhen, who wants to cut into the entertainment industry as a producer, have all become themselves today in ways that they never imagined.

Now these three devil Prada, with the help of the times and idol wave, have also completed their own star aura, and they are either active or forced to step onto the stage.

Under the flash, their identities have a unified name-the female boss who made stars. This may not be their initial dream, but the proud star-making identity is not only an effective way to satisfy their earliest desire for self-export, but also helps to strengthen their brand and characteristic cognition.

Public criticism and the siege of public opinion are also invisible, and the aura of boosting has become hotter and hotter.