The School of Culture and Social Development of Southwest University takes the world's best management paradigm "family, school and army" as the guidance, and takes "determination, virtue, meritorious service and independent speech" as the school motto to cultivate young talents. The college focuses on the scientific research on the relationship between culture, sociology and the development of culture and society, allocates the best cultural resources for various clients with a brand-new vision, and expands the integrated dissemination and social services of various cultural resources. While training and conveying high-quality cultural and social management talents for party and government organs, large and medium-sized enterprises and institutions, the college strives to send as many students as possible to a higher level of learning and further study platform.

The college has a strong faculty, with more than 80 full-time and part-time teachers and foreign experts, including doctoral supervisor 12, master supervisor 16, more than 60 professors and associate professors, and 85% of the teachers have doctoral degrees. At present, there are 1 person who have made outstanding contributions at the national level, 1 person who is a member of the teaching steering committee of sociology major in colleges and universities of the Ministry of Education, 1 person who is a member of the first National Mingde Teacher Award, 1 person who is a famous teacher in Chongqing, 1 person who is a member of the Special Award for Canadian Academic Research of the Canadian Government, and member of the Young Teacher Award of the Fok Ying Tung Education Foundation. The college is concentrating on gathering academic elites at home and abroad, consolidating the foundation of discipline construction, optimizing the quality of discipline teaching and shaping the brand of social service.

The college has strong teaching and research strength, fruitful results, sufficient research funds, advanced teaching and experimental equipment, beautiful teaching and research environment and strong academic atmosphere. Strive to maintain an international vision and strategic vision in the research of the subject. It has established substantial exchanges and cooperation with relevant academic circles in Germany, the United States, Canada, Japan and other countries, as well as dozens of domestic research institutes and universities such as China Academy of Social Sciences, Tsinghua University, Shandong Normal University and Shanghai University. Teachers in our college have undertaken and studied more than 50 national, provincial and ministerial scientific research projects and various horizontal topics, won more than provincial and ministerial awards 10, published more than 60 monographs and teaching materials, and published more than 300 academic papers. The research field involves culturology, sociology, management, psychology, organizational culturology, public administration, administrative management, public relations, organizational image design and many other disciplines. In particular, the research on the relationship between public relations and organizational image design and organizational culture has great influence in China and has an irreplaceable position in southwest China. Some research results have produced remarkable academic influence and great social and economic benefits.

The college pays attention to cultural education and strengthens the cultural infiltration of students in the process of talent training. Through culture, environment and management education, a unique college culture centered on college training and management mode has been formed, which has penetrated into all aspects of college teaching, scientific research, management and social services, and has formed a wide recognition among teachers and students, resulting in good social opposition. The college pays attention to the cultivation of students' social practical skills. Since its establishment, it has gradually formed a series of special activities to highlight the college culture, such as "X 2 Project", "Weekend Cultural Square", "Sunshine Social Workers Association", "Role Drama Club" and "Speech Corner". These activities were carried out extensively and deeply, which greatly promoted the all-round growth of students and the improvement of their comprehensive quality.

Based on undergraduate education and discipline construction, the college actively faces and serves the society and has outstanding characteristics in all kinds of social training. The college takes serving the society as its own responsibility, integrates relevant domestic and foreign superior resources according to the actual situation and needs of the clients, and follows the three-dimensional, all-round, multi-level and multi-form educational concept, striving to serve the economic, political and cultural development of the society. Adhering to the motto of "determination, virtue, contribution and advocacy" and the school-running mode of "home, school and army", the School of Culture and Social Development takes talent training as the center, discipline construction as the leader, team building as the guarantee, and academic innovation as the support. The whole school and Qixin are striving towards the goal of building a first-class college with distinctive characteristics.