This method is also called door-to-door search or carpet search. The main point of this method is to find and confirm the organizations, families or individuals in the specific market area of the salesman through door-to-door, mail, telephone or email. For example, all families in a residential area in a city are the general search objects, and all hotels and restaurants in Shanghai are the carpet search objects.

However, if the activity may cause adverse interference to the customer's work and life, it must be carried out with caution. The general search method can be carried out through personal visits, emails, telephone calls and other publicity activities.

Second, the advertising search method

The basic steps of this method are: (1) sending advertisements to target customers; (2) Attract customers to carry out business activities or accept feedback. For example, send an advertisement through the media to introduce its function, purchase method, location, agent and distribution method, and then launch activities in the target area.

Thirdly, introduce the search method.

This method is that the salesman looks for customers through direct introduction or information provided by others, which can be the introduction of social relations such as acquaintances and friends of the salesman, or the introduction of partners and customers of the enterprise. The main methods are telephone introduction, oral introduction, letter introduction, business card introduction, word-of-mouth effect and so on.

The key to using this method is that salespeople must pay attention to cultivating and accumulating various relationships, provide satisfactory services and possible help to existing customers, and humbly seek help from others. Salespeople with good reputation, good business impression, helpfulness, good relationship with customers and trust can generally make effective breakthroughs.

Fourth, data search methods

We have always believed that salespeople should have strong information processing ability. Finding customers through data consultation can not only ensure certain reliability, but also reduce workload and improve work efficiency. At the same time, it can also minimize the blindness of business work and the resistance of customers. More importantly, it can conduct early customer research, understand the characteristics and conditions of customers, and put forward appropriate targeted strategies for customer activities.