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When middle-aged people are faced with the crisis of being laid off, how should they deal with it?

Although you are unemployed in middle age, it seems from the description that you are still very financially strong. After all, you are confident that you can get 1.5 million working capital.

However, investments are risky and you need to be cautious when entering the market.

The decision on which industry to choose requires comprehensive analysis.

Below, I would like to share some personal opinions on this topic, for reference only.

Choose an industry you are good at to start. As the saying goes, "It is better to be experienced than to be a beginner." It will be relatively more stable to choose an industry you are familiar with to start.

First, when investing in an industry that you are good at, you not only have funds, but also certain human resources.

You must know that to be an entrepreneurial officer today, it is not enough just to be rich and willful. A good man also needs three helpers.

For example, if you once worked in the catering industry, and now you continue to work in catering in Dongguan, you may need to find chefs, waiters, etc., so where will you find these personnel?

One is to find people who have worked with you in the past and continue to use them, or ask them to recommend some suitable people to you; the other is to go to the market to recruit new people to hire.

Of these two methods, the first one is obviously more advantageous. After all, these "old people" have worked with them themselves and are more familiar with their characteristics and have trust.

Second, investing in an industry that you are good at can provide you with professional protection.

From a professional point of view, choosing to invest in areas that you have been good at in the past is at least "an expert does what he knows".

When encountering various unexpected difficulties and problems, you will be more capable of facing and solving them.

I once had a friend who invested in the clothing industry that he was completely unfamiliar with. As a result, he lost all his original 5 million start-up capital in less than two years.

When we talked about it later, he regretted it so much. They said that every other line was like a mountain. This failure was really felt.

Choose an industry where the local government provides policy support. The second suggestion is that you can choose an industry where the local government provides policy support to invest.

Why do you say that?

Because in the domestic entrepreneurial environment, the impact of government policies is still relatively large.

For example, you want to open a manufacturing factory in a certain city, but the local government has taken measures to reduce environmental protection, and many manufacturing industries have moved out according to the requirements.

Then if you go to start a business, it may be difficult to get approval, or even if you are approved, there will be many binding clauses, and the probability of your business being successful will drop a lot.

Therefore, my personal suggestion is that before starting a business, it is best to research and understand some of the policy requirements of the local government of Dongguan for various industries.

In particular, we should pay attention to some areas where policies are relatively supportive.

First, it is possible to apply for subsidies from entrepreneurial funds, which is undoubtedly good for start-up companies.

Second, if you start a business in such a field, you will benefit from it for future development. Even if there are some difficulties, the government may provide support and help.

Third, investing in such an area can bring more attention and exposure, attracting the attention of all parties, especially potential customers, which is conducive to business expansion.

It is not a small amount of money to invest 1.5 million in entrepreneurial capital by choosing industries that are not easily eliminated, so I suggest that you invest in some industries that are not easily eliminated.

So what kind of industries are not easily eliminated?

I will briefly list two.

First, in the catering industry, food is the most important thing for the people. The most important thing in China is population. In a big city like Dongguan, there are still opportunities for development in catering.

Of course, although traditional industries are not easy to be eliminated, you need to show a certain degree of innovation in your services to survive in the fierce competition.

Second, in the economic environment of the logistics industry, as long as there are commodity transactions, logistics must be inseparable.

Therefore, investing in this field is not easy to be eliminated.

Nowadays, many major e-commerce companies have entered the logistics industry. In this industry chain, many businesses will be outsourced to small companies.

I think as long as you work hard, this is definitely a promising field.