With the attack of Internet finance, the traditional banking industry is trembling and trying to meet the challenge. After the banking industry has ignited a bonfire, the bonfire of the securities industry is not far off. Seeing that Internet companies are racing around, many securities companies can't sit still. You can't wait for the internet company to kill you and watch your territory lose, can you? In the face of the pressing situation, it is a realistic problem for securities companies to seize the opportunity to prepare for Internet finance.
—— Yafu
■ When Internet finance strikes, the degree and time of the impact on securities companies will be different. For brokers, although they will not divert their mainstream customers at present, internet finance reminds brokers to pay attention to the long tail market, and at the same time, they should speed up the service level for high-end core customers and broaden their moat.
■ With the advancement of Internet finance, brokerage business bears the brunt. For brokers, brokerage business is still an important source of income for brokers, and it is also the basis of asset management business and innovative business. At present, the turnover rate and market value rise are facing bottlenecks, and online account opening is about to be implemented. Internet companies only need the consent of regulators to carry out brokerage business. At that time, the competition of pure channel business was more intense, and commissions were under downward pressure.
■ under the background of internet finance, the development of securities firms will be a process of positioning differentiation. In this process, securities firms will be further differentiated according to their own endowments, and both the strong and the innovator's counterattack are in line with evolutionary logic. Securities companies should calmly and rationally explore their own innovative strategies in the era of Internet finance through the form and surface of successful Internet enterprises.
□ Meng Qingjiang
With a series of strategic technologies such as mobile Internet, big data and cloud computing moving from trends to mainstream applications, the Internet has evolved from a technology to an environment where people live, and information technology has made finance ubiquitous. In the flat Internet world with unlimited communication, people want to organize their own financial service scenarios in an open, aggregated, interconnected and intelligent way, and obtain their own personalized financial products conveniently and quickly, and enjoy all-weather services. In this case, Internet finance came into being.
fierce battle of internet finance
Internet finance is different from indirect financing of commercial banks and direct financing of capital markets, and it belongs to the third financial financing mode. In 213, the popularity of the concept of Internet finance began to rise rapidly. On June 17th, Alibaba launched the "Yu 'ebao" product. As of February 27th, 214, the fund scale of Yu 'ebao has reached 5 billion yuan and the number of customers has exceeded 81 million, creating a miracle that shocked the financial community.
The subsequent emergence of "quasi-balance treasure" opened the curtain of Internet finance, and industry, investment, academia and even regulatory authorities began to increase their layout in the field of Internet finance. P2P peer-to-peer lending, crowdfunding, online microfinance, bitcoin and other emerging Internet finance models emerged one after another, and Internet finance has become the focus of all sectors of society. According to the "214 White Paper on the Wealth of the Rich Masses in China", 41.7% of the interviewed wealthy masses participated in the Internet financial investment, which shows the strong demand of the public for Internet financial investment.
with the advent of the era of national financial management, the internet is becoming a new marketing channel and platform for traditional financial institutions with the help of the advantages of network portal and mobile customers. Both Alibaba and Baidu have a large number of users and can provide financial institutions with a large number of accurate customer groups. The competition between Internet companies on the Internet and mobile portals has shown the importance of innovation in financial marketing channels, which can be seen from the active transaction after Taobao launched the fund online store.
In the second quarter of p>213, the core enterprise market of third-party Internet payment in China continued to be stable. With the deepening of e-commerce in traditional industries, some e-commerce, traditional retail and traditional financial giants cut into the third-party payment market for strategic reasons. E-commerce of financial product sales will become one of the important drivers of future payment market development, and the third-party payment will enter the traditional financial service field, which is also becoming the general trend.
with the rapid development of internet finance, the traditional financial industry has a strong competitor. On the one hand, it can promote the marketization of interest rates, on the other hand, it can also force the traditional financial industry, especially the banking industry, to improve its service capacity and quality. The Internet wave has made a breakthrough in the field of private finance and infiltrated into the financial field from Internet companies. The key lies in reducing the cost of information and capital transactions.
the rapid development of internet finance is forcing the traditional financial industry to change its service model, and internet enterprises have not only gained real money in this change, but also played a warning and education role for the traditional financial industry. The rapid development of Internet enterprises can not be separated from the support of information technology. From the perspective of information technology development, cloud computing has promoted the emergence and development of mobile Internet and Internet of Things, and the resulting massive data has formed big data. The analysis technology of big data in turn promotes the further development of cloud computing.
Cloud computing and big data are complementary and interdependent. Mobile Internet and Internet of Things are derivative systems of cloud computing access terminals. These information technologies are constantly impacting and changing all industries, the most prominent of which is the steady and conservative financial industry. Traditional financial industry must rely on the effective support of information technology if it wants to fully embrace internet finance.
on the basis of the original desktop internet, the mobile internet has further broken the time and space constraints on users, which not only enhances the timeliness of information dissemination, but also allows users to conduct transactions and pay and settle accounts anytime and anywhere, greatly improving the availability of financial transactions and releasing some bound demands. According to statistics, in 213, the transaction scale of the third-party Internet payment market in China reached 5,372.98 billion yuan, a year-on-year increase of 46.8%. It is predicted that Internet finance will play a stronger role in promoting third-party Internet payment in the next two years.
with the development and popularization of the internet and big data, it is becoming more and more normal for internet companies to cross-border into the financial industry, and a large number of start-ups have emerged, which has impacted many fields of the traditional financial industry, from payment and settlement to investment and financing services, to traditional financial industries such as circulating money, securities and funds. The scope of Internet companies' infiltration is constantly expanding, and they are beginning to expand into the core areas of the financial industry.
internet finance and big data technology
the internet services in the traditional financial industry can't meet all the needs of customers. 8% of customers deposit money in banks, but only 2% of people enjoy financial services. Many traditional financial management have a low threshold that restricts users' participation opportunities. The stubbornness and arrogance of financial enterprises themselves need the impact of active and passionate innovative applications. No matter Alibaba or Baidu, they have a huge amount of data, and accept any primary users, giving all users an opportunity to participate, which in turn brings a lot of long tail funds. When the needs of users are continuously extended and expanded, the advantages of financial big data are precisely the biggest reliance of these companies. Internet finance makes full use of big data to subvert the information asymmetry between banks and enterprises. In fact, all financial products are a combination of various data.
the most important resource for internet finance companies is transaction data. In the credit risk management industry chain, if banks finally control big data resources, it will mean that the bank's tentacles will be further extended and the customer base will move down on a large scale. Platform is the only sustainable source of monopolistic data in the Internet age, so obtaining data based on online trading platform is a necessary condition for the layout of Internet finance. Whether banks build e-commerce platforms or Internet companies use trading users as services, their core is to analyze and predict customers' possible consumption and trading needs through trading platforms, so as to accurately grasp customers' credit needs and other financial needs.
On the whole, the transformation of finance by the Internet can be divided into two parts: Internet thought and Internet technology, which are similar to the relationship between world outlook and methodology, and complement and penetrate each other. From the perspective of deep concretization, Internet technology can be divided into: big data, P2P personal organization network and two-sided market. Big data is one of the most important factors.
to promote the openness of finance, big data must first be online in full. At present, too many systems are isolated, even though many businesses of the bank itself, such as corporate business, private business and card business, are separated from each other and it is difficult to form a linkage effect; Moreover, it is not only financial data that determines credit itself, but also data from many other fields, which requires higher openness of data. The Internet is inherently open and transparent, which makes the application of big data possible.
the use of big data by internet finance is inherently advantageous. The Internet can capture the behavior information of individuals or groups needed for credit evaluation within the scope permitted by law and ethics, and provide these complicated information to the big data operating system for processing, so as to complete the evaluation and analysis of the credit value of individuals or groups.
risk control of internet finance
the essence of internet finance is finance, and its core is risk control. The risks of internet finance are also obvious, and how to improve monitoring is still a problem. Although the fast loan mode of online lending platform without meeting, review and mortgage greatly improves the efficiency of capital use, it also enlarges the loan risk infinitely. Although Alibaba and others have big data support, its database has not been established for a long time, and its reliability needs to be verified. For other Internet finance that does not have big data support, information such as operation and integrity required for risk assessment cannot be verified at all.
the risk control of internet finance enterprises can be roughly divided into two modes: one is similar to Alibaba's risk control mode, in which they establish a closed system credit rating and risk control model through a large number of e-commerce transactions and payment information data in their own systems; The other is that many small and medium-sized Internet finance companies share credit information by contributing data to an intermediate credit reporting agency.
using e-commerce big data for risk control, Ali Finance's planning for big data can be described as a day's work. Ali has established a relatively complete big data mining system, which uses a large amount of accumulated transaction payment data as the most basic data raw materials, as well as sales data and bank flow provided by sellers themselves as auxiliary data raw materials. After all the information is summarized, the numerical value is input into the network behavior scoring model for credit rating.
in the field of risk control innovation, there are two theoretical views in the industry. The first is that good risk control can be achieved through technical means, so that the bad debt rate can be controlled to a certain extent. Traditional financial institutions adopt manual due diligence, relying on empirical judgment and data research to minimize the bad debt rate, while the solution proposed by internet finance is to use internet technology to accommodate more data. The risk control method of traditional financial institutions is actually not ideal in terms of long-term practice. This kind of risk control thinking adopted by internet finance has not been proved by practice, and it is difficult to prove effective in the short term. It is unrealistic to use big data risk control in the short term. On the one hand, the width and depth of data are not enough, and the technical processing capacity of big data can't keep up.
The big credit data accumulated by small loan websites include credit lines and default records. However, the shortcomings of a single enterprise lie in the low data level and strong regionality of the data, and some small loan website platforms improve the credit data by transferring data from offline to online. These characteristics determine that if they fight alone, they must pay a huge cost. Therefore, the model of contributing data is gradually being recognized.
Nowadays, Internet finance is sweeping in. On the one hand, the Internet itself has security problems, on the other hand, the financial industry also has specific risk problems. Combining or amplifying risks in this way makes the development of Internet finance put forward higher requirements for risk control, and at the same time, it also puts forward higher requirements for products and technological innovation of credit reporting institutions.
the influence of internet finance on securities companies
the essence of finance is financing, and its core lies in the credit system behind it. Due to information asymmetry and the existence of information acquisition cost, its format originally originated from offline and has certain physical boundaries. However, with the emergence of internet technology, the combination of technology and financial formats can greatly reduce the cost of information acquisition while improving the convenience of customers, and the emergence and development of various new financial formats become possible. With the deepening of the securities industry's exploration in the Internet field, while promoting the transformation of the operating industry, the intersection of related fields will also bring certain changes to the existing industry competition pattern.
because the thresholds of different businesses of securities companies are different, the corresponding regulatory requirements are also different. When Internet finance strikes, the degree and time of its impact will be different. Businesses with homogenization, low technology content, low profit margin and intentional liberalization by regulators will be the first to be affected, while businesses with high requirements for knowledge, technology, capital and risk control may be affected after Internet finance develops to a higher level. For brokers, although they will not divert their mainstream customers at present, they are reminded to pay attention to the long tail market, and at the same time, they should speed up the service level for high-end core customers and broaden their moat.
with the development of internet finance, brokerage business bears the brunt. At present, the turnover rate and market value rise are facing bottlenecks, and online account opening is about to be implemented. Internet companies only need the consent of regulators to carry out brokerage business. At that time, the competition of pure channel business was more intense, and commissions were under downward pressure. Even in recent years, department brokers have made remarkable achievements in adjusting the income structure, but brokerage business is still an important source of income for brokers, and it is also the basis of asset management business and innovative business.
From the reality, brokers have also begun to prepare for Internet finance. Online account opening, online shopping malls, and customer asset management based on big data are in full swing. Securities companies have already realized online transactions, have standardized big data, and have the natural quality of integrating into Internet finance in terms of industry characteristics. In April 214, six brokers, including Guotai Junan, successively announced that they had obtained the pilot qualification of Internet securities business, and the industry revolution centered on account management began.
The consultation draft of the Innovation Conference issued by the Securities Industry Association pointed out that securities institutions will be supported to establish an account system that is suitable for private equity market, internet finance and other businesses, and the account function will be strengthened. Internet reduces the cost of information tradition and customer switching, and also accelerates the process of brokerage differentiation. Under the background of internet finance, the development of securities firms will be a process of positioning differentiation. In this process, securities firms will be further differentiated according to their own endowments, and both the strong and the innovator's counterattack are in line with evolutionary logic.
securities companies should calmly and rationally explore their own innovative strategies in the era of internet finance through the forms and surfaces of successful internet enterprises.
first, we should be professional-oriented, innovate the financial service model, and welcome the advent of the Internet finance era with an open mind. The focus of Internet finance is still finance, and the Internet is just a tool. The market is worried that Internet companies' involvement in finance will have an impact on traditional institutions, and too much emphasis is placed on the way to achieve it while ignoring more professional fields such as investment, financing, capital intermediary, risk management and structural design.
second, take customers as the center, establish a perfect service system and adopt flexible and diverse marketing methods. face