The overall operation planning is divided into three steps: the first step is the overall account planning.
The problems to be solved in planning include what kind of marketing objectives to be solved. Marketing objectives include: exposure, word of mouth and transformation.
Step 2: Solve the content ecology of the enterprise.
In other words, what kind of content do we use to achieve our marketing goals? We mainly summarize it into three forms: humanism, virtuality and emotion. We should evaluate which of these three types of content is suitable for achieving the marketing objectives of enterprises.
Step 3: Determine the marketing plan.
After determining the marketing objectives and content forms, consider how to form a better content communication effect in Tik Tok.
Then there is personalized planning. Personalization is the most critical step in enterprise operation. Personalized content can effectively solve the marketing objectives of future enterprises, effectively realize the content form and effectively spread.
Personalized planning has four steps:
Step 1: Analyze the brand target TA
In-depth analysis of the brand's target population in Tik Tok, including his age, gender, region, interests, etc.
Step 2: Analyze the KOL features that TA pays attention to.
By analyzing the brand goals that KOL and TA pay attention to in Tik Tok, we need what kind of content such target users like in Tik Tok, and the best reference for choosing the type is KOL.
Step 3: Create a personalized brand image according to KOL characteristics.
In-depth analysis of KOL's age, gender and content style, find the KOL prototype that best fits the brand tonality, list * * * the same characteristics, and find out the image closely integrated with the brand through * * * the same characteristics.
Step 4: Strengthen personnel design through high-quality content output.
On this basis, personalize the brand image and enrich and strengthen the brand design through continuous high-quality content.
Step 4: Strengthen personnel design through high-quality content output.