The relationship between the Olympic movement and the economy 1. Modern society provides the economic foundation required by the Olympic movement. After nearly a century of exploration, the Olympic movement finally found its own economic operation rules and developed a unique Olympic marketing model. Between the Olympics and

Societies have established strong economic ties to continuously obtain the material resources they need for survival and development.

Olympic marketing is a mutually beneficial business practice between the Olympic Games and businesses.

For enterprises, they can use the humanistic value of the Olympics to improve their corporate image and thereby enhance the competitiveness of their products; for the Olympic movement, they can obtain economic resources for their survival and development.

The enterprise's need for humanistic image and the Olympic Games' need for economic resources form the basis of this mutually beneficial marketing model.

In the 1980s, as the marketing benefits of the Olympics increased, the International Olympic Committee allocated special funds from the income from television broadcast rights to establish the "Olympic Solidarity Foundation" to provide assistance to various National Olympic Committees through this organization.

The Olympic Solidarity Fund aid has a fixed distribution channel, namely the Solidarity Fund - each continental Olympic committee - each National Olympic Committee - each national sports association.

The Solidarity Foundation develops an aid plan every four years, and its aid is divided into two categories: world projects and continental projects.

The IOC also stipulates that 49% of Olympic television rights revenue and half of Olympic marketing revenue shall be used by the organizing committees of the Summer and Winter Olympic Games to organize the Games, with the remainder divided among other members of the Olympic Movement.

Olympic marketing is derived from the Olympics and used in the Olympics to make all parties involved in the Olympics prosperous.

2. The promoting effect of the Olympic Movement on the social economy. Since the factors involved in the Olympic Games are multi-dimensional, its impact on the host city is also multi-faceted.

The Olympic Games are international, comprehensive and large-scale, requiring the participation and collaboration of all sectors of society, thus driving the development of relevant sectors, especially tourism, electronics, communications, sporting goods and other industrial sectors.

The impact of the Olympic Games on the social economy is reflected in the following aspects: (1) The economic promotion of the Olympic Games on the host city. Since hosting the Olympic Games involves economic activities in many fields and has a certain economic scale, it will have a negative impact on the host city and its surrounding areas.

Obvious economic benefits.

, such as: The 2000 Sydney Olympics created an economic impact of US$4.3 billion, equivalent to 2.8% of New South Wales' 2000 GSP, equivalent to 1.0% of Australia's 2000 GDP, and the average annual GDP effect was approximately 0.08%.

(2) The Olympic Games promotes the international image of the host country. Hosting the Olympic Games provides a rare opportunity for a country to establish a good international image.

For example, South Korea's international image has been greatly improved due to its successful hosting of the Olympic Games.

This was followed by the expansion of import and export trade, accelerated development of economic and technological exchanges, and a corresponding increase in South Korea's credit evaluation index by international credit evaluation agencies.

(3) The Olympic Games promotes the development of related industries. The Olympic economy is related to many industries, and the industrial chain is long.

Affected by the actual goals of the host city, the impact of the Olympic Games held in different countries on the industry is also different. Generally, several industries directly related to the Olympic Games are promoted, and then through the multiplier effect and input-output

The relationship spreads to other industries and economic fields.