Corporate Charity Activities Planning Part 1 Activity Theme: Golden Horse Home Millions of Love to the Elderly District Activity Purpose: A charity auction marketing activity that combines public welfare and commercial nature in response to the government’s call for “Building a New Socialist Countryside” and the “Youth Home Construction” caring action

, together with the Wuhan Municipal Committee of the Communist Youth League, Wuhan Municipal Committee on Care for the Next Generation, Wuhan Youth Development Foundation, Wuhan Municipal Agriculture Bureau, Wuhan Municipal Culture Bureau, Wuhan Municipal Health Bureau, Wuhan Evening News, Wuhan Municipal Radio and Television Bureau,

Wuhan Evening News, Wuhan Love Culture Communication Center and other units jointly launched a large-scale public welfare activity "Golden Horse House Millions of Love to the Elderly Community".

Jointly organize government agencies, social groups, and news media to enhance the authority, public welfare, newsiness and credibility of the event. This is a key issue for enterprises to organize public welfare activities.

In the upcoming off-season, we will launch large-scale public welfare activities that are closely linked to Golden Horse House’s business projects and marketing activities to find news points, attract the public’s attention, enhance the brand image, drive the flow of people and sales in the off-season, and pave the way for peak season sales.

.

Significance of the activity: 1. Enhance brand awareness and reputation: Charity shooting for students is a public welfare activity that attracts great attention from the public. There are several benefits to carrying out this activity. Because it is a public welfare activity, it has a wider audience and can be promoted quickly.

brand, and the public recognizes it quickly; 2. Publicity orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, it can build momentum for the marketing activities of Golden Horse House and enhance the public’s awareness of the Golden Horse House brand.

memory, cognition and affection.

3. Improve corporate image and actual sales: For a company, gaining public recognition is an intangible asset of the company. The better the social effect, the more it can drive the company's performance to soar.

4. In line with the company's business philosophy: President Xiao Kaixuan has put forward the corporate mission at many company meetings. While we solve consumers' home decoration pains with a full range of product positioning, we also need to be in the public mind and in the eyes of the media.

Shape a public welfare image, create an excellent corporate culture, establish the values ????of employees, and lay a solid foundation for the long-term development of the enterprise through the grand project of managing people's hearts.

5. Win-win economic and social benefits: (1) Effectively carry out brand image strategic goals by integrating superior resources; (2) Charity sales (charity auctions) can effectively attract customers to stores, thereby improving economic benefits and public enthusiasm for public welfare undertakings

High, through long-term public welfare activities, good social benefits can be obtained; (3) Because public welfare is a long-term undertaking that government departments pay great attention to, this activity has united a number of government functional departments, thereby establishing a good

Government image project; (4) Marketing and promotion effect with twice the result with half the effort: The theme of this event is outstanding and the subject matter is clear, which attracts high attention from the public, media and government departments; and the event itself is easy to operate and has a large space for speculation; it also interacts with merchants and requires low investment

, can achieve twice the result with half the effort in brand promotion.

Charity sale (charity auction) activity analysis: 1. Activity content: Golden Horse House cooperates with merchants to provide charity products worth nearly one million, and all charity sale funds are donated to welfare institutions and disadvantaged groups in the old revolutionary base areas as special love funds.

2. Activity time: It was launched in May 20xx and has carried out a series of charity sales and donation activities in the past year.

3. Sources of charity sale products: (1) The charity sale products are sponsored by Golden Horse House merchants, especially manufacturers of nationally renowned brands such as bathrooms, floors, tiles, cabinets, electrical appliances, furniture, etc., who have a strong sense of brand promotion and sponsor the products.

They are highly motivated and agree to do commercial promotion activities on the pretext of charity sponsorship.

(2) At present, the company's Wuhu base still has a batch of furniture, bedding, etc. in stock, which can be used as charity sales.

(3) Plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that furniture and building materials worth 10,000-50,000 yuan will be provided for charity sales each time as donations to fund the revolution.

Old district.

4. Activity difficulty: This activity requires the cooperation of some manufacturers to provide charity products.

But participating in this event can bring multiple tangible rewards to merchants, so convincing merchants to offer auction items is feasible.

5. Event start time: May 27th and 28th, once a day, and the daily auction time is about 2 hours.

From now on, charity auctions and charity events will be held on 1-2 weekends every month.