As a fast-growing blue ocean market, prepared vegetables have been concerned and supported by governments all over the country in recent years. The Research Report on the Development Trend of Prefabricated Vegetable Industry in China in 2022 points out that the market of prefabricated vegetables in China will maintain a high-speed growth of about 20% in the future, and the market scale of prefabricated vegetables will reach 516.5 billion yuan in 2023.
Viewpoint The new media learned that "Thirteen Preped Vegetables" explores the improvement of food safety from the perspective of "digital supervision", and needs to integrate digital resources in all aspects of the cultivation, processing, sales, transportation and storage of prefabricated vegetables, and explore the construction of a big data center integrating the production and processing of prefabricated vegetables, safety supervision and industrial services.
At the same time, the "Thirteen Precast Vegetables" proposes to strengthen market supervision, crack down on "black workshops" and organize random inspections on the quality and safety of prefabricated vegetables. It is also necessary to bring the prefabricated vegetable industry into the key support scope of Foshan's standardization strategic funds, promote the construction of the standard system of the whole industrial chain of prefabricated vegetables, carry out standardization pilots, and formulate a number of prefabricated vegetable alliance standards, group standards and enterprise standards.
As for the specific construction of industrial clusters, the "Thirteen Precast Vegetables" proposes to establish a city-wide prefabricated vegetable enterprise cultivation library, and strive to cultivate a number of leading enterprises and "chain-type" enterprises with influence in the whole country and the whole province, and strive to cultivate more than five agricultural leading enterprises with an annual output value exceeding 100 million yuan in three years.
At present, the domestic prefabricated vegetable industry is still in the growth stage, with low market concentration, scattered competition pattern and lack of national leading enterprises. By the end of June, there were only 12 pre-cooked vegetable enterprises in Foshan, with an annual output of about 46,000 tons and an output value of about 2.5 billion yuan. It is worth mentioning that there are 13 large-scale assembled vegetable enterprises under construction and planning in Foshan. It is estimated that the annual output value of Foshan prefabricated vegetables will reach 30 billion yuan after all production.
Lin Rong, full-time vice chairman of Foshan Municipal Committee of Democratic National Construction Association, said that the competitiveness of the prefabricated vegetable industry is mainly reflected in the brand field, which will inevitably lead to large leading enterprises occupying the market. Foshan municipal government should explore the establishment of special industrial funds jointly with leading enterprises to provide support for infrastructure construction and industry mergers and acquisitions of prefabricated vegetables.