The fund business of the four major state-owned commercial banks of China Construction Industry and Agriculture and Commercial Joint Stock Banks (investment banks) is essentially the same. The former is larger in terms of issuance scale. For example, the annual fund business issued by Industrial and Commercial Bank of China is nearly 300 billion, while commercial joint-stock banks such as China Minsheng Bank only issue less than 30 billion each year. In addition, in terms of fund categories, the four major state-owned commercial banks are more responsible for the issuance of public funds. In recent years, the investment banking departments of commercial joint-stock banks have focused more on the issuance of private equity investment funds.

From a strategic point of view, basically the issuance of funds is not part of the bank's own business, but only serves as a service consultant or issuance channel. Therefore, the bank's marketing in this area depends on the advisory income from product issuance.