Business Plan A business plan is used to describe the internal and external environmental conditions and element characteristics related to the business to be founded, and to provide an indicator for business development and a standard for measuring business progress.

Usually a business plan is a combination of marketing, finance, production, human resources and other functional plans.

Questions to consider in a business plan Usually, a business plan requires about a page of summary at the front, followed by the specific chapters of the business plan, which are generally divided into ten chapters.

Chapter 1: Career Description.

It is necessary to describe what industry you want to enter, what products (or services) you sell, who are the main customers, and whether the life cycle of the industry is in the embryonic, growth, mature or declining stage.

Also, whether the business should be in the form of a sole proprietorship or a partnership or a company, when it plans to open, how long it will be open, etc.

Chapter 2: Products/Services.

You need to describe what your products and services are, what their features are, how your products are different from competitors, and why customers should buy them if they are not special.

Chapter 3: Market.

First of all, you need to define where the target market is, whether it is an existing market and existing customers, or whether it is to develop new customers in a new market.

Different markets and different customers have different marketing methods.

After determining the goals, decide how to market, promote, price, etc., and make a budget.

Chapter 4: Location.

Generally, companies may not have that much influence on the choice of location, but if they want to open a store, the choice of store location is very important.

Chapter 5: Competition.

Competitive analysis is especially required at the following three times: 1. When you want to start a business or enter a new market; 2. When a new competitor enters the market you are operating in; 3. Do competitive analysis anytime and anywhere, which saves the most effort.

Competitive analysis can be done from five directions: who are the five closest competitors; how their business is; how similar they are to this business; what to learn from them; and how to do better than them.

Chapter 6: Management.

98% of the failures of small and medium-sized enterprises come from the lack of management, 45% of which are due to the lack of competitiveness of management. There is currently no clear solution.

Chapter 7: Personnel.

It is necessary to consider the personnel needs now, within six months, and the next three years, and specifically consider which professional and technical talents need to be introduced, whether full-time or part-time, how to calculate the salary, the required personnel costs, etc.

Chapter 8: Financial needs and applications.

Consider the use of financing funds, working capital turnover, etc., and forecast the profit and loss statement, balance sheet and cash flow statement for the next three years.

Chapter 9: Risks.

It does not mean that there is competition, which is a risk. The risk may be the risk of import and export exchange, the risk of fire in the restaurant, etc. Pay attention to how to respond when the risk comes.

Chapter 10: Growth and Development.

What to do next, what to do in three years, this is also what the business plan should mention.

Enterprises must be able to continue to operate, so they must be able to achieve diversification and globalization when planning. A business plan is the carrier for the final implementation of entrepreneurial ideas in black and white.

The quality of the business plan will often directly affect whether the initiator can find partners, obtain funds and other policy support. How to write a business plan?

It depends on the purpose, that is, the target of the plan, for example, whether it is to be written to investors or to obtain a bank loan.

Written from different purposes, the focus of the plan will be different.

The significance of the business plan The business plan is a comprehensive business plan, its main purpose is to submit it to investors so that they can make judgments about the enterprise or project, so that the enterprise can obtain financing.

The business plan has a relatively fixed format, and it includes almost everything that reflects the investors' interests.

From corporate growth experience, products and services, marketing, marketing, management team, ownership structure, organization and personnel, finance, operations to financing solutions.

Only a business plan with detailed content, rich data, complete system and exquisite binding can attract investors and allow them to understand your project business operation plan, so that your financing needs can become a reality. The quality of the business plan is of great importance to entrepreneurs.

Project financing is critical.

In order for a financing project to win the favor of investors, good financing planning and financial packaging are essential links in the financing process. The most important thing is to prepare a high-quality business plan that complies with international practices.

At present, the financing success rate of Chinese enterprises in the international arena is not high. It is not that the project itself is not good or that the return on project investment is not high, but that the project party's hasty preparation and planning ability of the business plan have disappointed investors.

The drafting of a business plan is as complex a systematic project as the business itself. It requires not only sufficient research on the industry and market, but also good writing skills.

For a developing enterprise, a professional business plan is not only a necessary material for looking for investment, but also a process for the enterprise to comprehensively think about and reposition its current situation and future development strategy.