This paper makes a comprehensive analysis of goose industry from the perspectives of economics, marketing, ecology and nutrition, and holds that goose industry is a sunrise industry in 2 1 century, with good market situation and bright prospects. Goose belongs to herbivorous waterfowl, which has strong anti-stress and disease ability, relatively tolerant to extensive feeding, less investment in goose raising facilities, lower feeding cost, shorter feeding cycle, faster economic turnover and better economic benefits. Goose can coexist with forest, fruit and fishery, develop harmoniously and obtain good ecological benefits; Goose can be raised in water or dry, flat or net, and the scale can be large or small, which is very suitable for farmers to raise; The comprehensive utilization rate of goose body is very high, and its down, blood, liver, intestine, neck, head, palm and tongue are very valuable, far higher than the carcass value. The value of deep-processed refined products is 3 ~ 6 times higher than that of live geese. Goose meat is high in protein, low in fat, low in cholesterol, rich in unsaturated fatty acids, with few diseases and few drug residues. It is an ideal green food in 2 1 century. Goose industry is a labor-intensive industry. Therefore, the development of goose industry conforms to China's national conditions, such as a large population and a small land, abundant rural surplus labor resources, rich agricultural and sideline products that are not fully and reasonably utilized, and a shortage of protein in feed, and conforms to the direction of developing eco-agricultural economy in the 2 1 century and the requirements of developing green food with nutrition, health care and safety. China is a big country in raising geese and consuming goose products in the world. It has a unique competitive advantage in the market. There are no competitors abroad and there is no import pressure at home. Goose raising is a truly free and carefree industry. We should save time and effort and make great efforts to develop it.

Some people worry that it is not easy to sell too many geese. In fact, this is unnecessary worry. Because at present, there are only about 800 million geese in China, and the average per capita is only about 0.6. The total number of geese in the world is only about 65.438+0.4 billion, and the average per capita is only about 0.23. There is no problem of oversupply at all. Because geese have the physiological characteristics of less eggs and low reproductive rate, 1 female geese can only breed about 20 ~ 40 goslings a year, and there are obvious seasonal restrictions. On the other hand, raising geese is a labor-intensive industry, and developed countries generally don't raise geese because of labor shortage and high wages. The vast warm areas in the world are not suitable for raising geese. Therefore, experts predict that there will be no oversupply of goose products in 15 ~ 20 years. Therefore, it is safe to develop goose industry according to local conditions.

So what about raising geese in 2005? Through the investigation and analysis of market comprehensive factors, it is considered that in general, the situation in 2005 is better than that in 2004. The main reasons are as follows: First, since April 2004, the market of goose products has been booming, the consumption of goose products has been increasing, goslings and meat geese have been distributed at high prices, and farmers can make a profit of about 4 ~ 8 yuan by raising 1 meat goose, which has not been achieved for many years. People have a good impression on goose meat, and the consumer market is expanding rapidly, showing a trend of short supply, which will certainly continue in 2005. Secondly, farmers make profits by raising geese, which further stimulates their enthusiasm for raising geese. Goose and meat goose sell well, and the high price will not decrease. Good goose raising benefits will continue to be maintained. Third, more than three years after China's entry into WTO, the agricultural products market will be fully opened, which will have different degrees of impact on the domestic livestock and poultry products market. However, there are no imported goose products abroad, which will not bring pressure. Domestic goose products will still sell well at high prices, and the benefits of raising geese will continue to be good. According to this, it can be predicted that the goose industry in 2005 will definitely be a bumper harvest year if no special events occur.

Looking back on history, China is a big country with a tradition of raising geese. In recent years, under the guidance of the national reform and opening-up policy, the goose industry has developed rapidly and made great achievements, but it still stays at the level of traditional goose raising, and there are some situations such as attaching importance to quantity development, ignoring quality improvement, low scientific and technological content, low level of improved varieties, and insufficient confidence in industrial development. This situation should be highly valued by colleagues in the industry, and the following main countermeasures are suggested:

First of all, we must clearly understand the situation, change our concepts, take the market as the guide, and earnestly and practically implement scientific goose raising. According to local conditions, we should vigorously develop goose breeding on a moderate scale, and at the same time, we should effectively improve the quality, meet market demand and improve our own economic benefits. Although there is a huge market space for goose products and great potential for developing goose breeding, the threshold of food market in 2 1 century is very high, and products with low quality, nonstandard and substandard products cannot enter. It must be emphasized that quality is money, quality is benefit, and low-quality products are equal to waste products and ineffective inputs.

Secondly, do everything possible to implement the industrialization project of goose industry, that is, the leading body of goose industry (independent professional associations and cooperatives) will be organized by capable people, and with the support of government policies, the unified contract supply of improved goose seedlings, the unified supply of full-price feed and grass planting, the unified technical service, and the sales or processing of products will be implemented, and the industrialized production and operation mode of production, supply, marketing, animal husbandry, industry and trade will be implemented.

Thirdly, a moderate scale, practical implementation of the policy of "prevention first" and comprehensive prevention and control measures to ensure the safety of goose production are always principles that must be adhered to, and we must never treat it lightly, otherwise the bitter fruit will be unbearable. ▲