In the direct selling industry, C refers to the recommended object, B refers to the recommender, and A refers to the object borrowed by the recommender. E e in direct selling is the English abbreviation of ElectronicBusiness. Direct selling e means that direct selling needs to change the traditional mode and take the road of selling products and opening up customers through the Internet.

The objects of borrowing power can be very wide, including B's top dealers, various briefing sessions and their speakers, successful direct selling organizations and corporate image representatives.

Compared with the traditional B2B and B2C consumption patterns of enterprise e-commerce, the internetization of direct selling enterprises is not only the enterprise's own internet e-commerce pattern, but also the direct selling practitioners use the Internet to carry out their own direct selling business. They use some professional Internet platforms to sell their products and develop their team members.