Generally speaking, it is still a failure, but after all, it has made me understand the process and details of some roadshows more or less, which may be the actual combat experience that everyone often says.
Because I have no successful experience, only failed experience, so if a reader has a curse, I might as well give a compliment. If you have any different opinions, you can comment and share them with each other.
What are the main concerns of investors in roadshows? I summarize the following points:
When you perform, investors should first look at what your entrepreneurial content is, and then consider whether the products produced by your entrepreneurial content are in the market, or whether they are the same or similar.
If so, they will compare your entrepreneurial content with the existing products in the market in all aspects. So don't underestimate the knowledge of these investors, who visit a wide range. So, how will they compare a project product that is still trying to get investment and already exists in the market?
* Feasibility comparison. Analyze your project according to the existing projects in the market. You're here for investment, so what makes you think your project can make money? Investors should pay attention to returns, and projects that are public welfare or have no returns need not be invested. What makes you think that your project can still compete with its predecessors after its successful listing? What are the advantages of your project? What stage is the target population? Which social status? What makes your project different?
The above questions are also necessary for an entrepreneurial content. You need to prepare earlier when you are on the road show. Compared with the existing products on the market, we can find out what are the highlights and shortcomings of our products.
? * Feasibility analysis. How will investors analyze your product? In fact, their analysis of products still comes from comparison. But analysis is different from comparison. So that's why I put analysis after comparison. When making a comparison, investors will analyze whether your product is likely to beat the existing products in the market and evaluate this possibility and the life of the product.
* and some other analysis. For example, product promotion model, profit model and so on.
At the beginning of the road show, I have encountered three entrepreneurial projects similar to my products. Fortunately, the roadshow was ahead of them. What does this mean? This means that if you have the same novel idea or creativity, the project in front of you will often take the lead.
But when it came to the real roadshow, I found that several projects similar to mine were changed by the person in charge, and they were all in front of me, which means that my upper hand had been occupied before. If the projects are not the same, I will definitely suffer.
But there's no way out. The roadshow has already started. I can only eat Rhizoma Coptidis, but I can't get through it. This is that there are often unexpected routines on the road of life.
I have already said the problems in the entrepreneurial content, and then the second focus is on the entrepreneurial team.
The whole roadshow also attaches great importance to the entrepreneurial team, from which we can see the vitality of the products. Therefore, in roadshows, investors will consider the partnership principle of some teams. After all, the entrepreneurial team is a "partner", not an ordinary worker. I believe many people have seen the movie "Chinese Partner", and partners play a key role in the success and vitality of a project product.
In other words, the entrepreneurial team must first solve its own value distribution guarantee system.
What do investors often value most about entrepreneurial teams?
1, CEO of startup team. It is best for the CEO of an entrepreneurial team to know both technology and marketing. According to an investor, according to the statistical concept, the probability of technical personnel's entrepreneurial success is less than 50%, and the probability of marketing personnel's entrepreneurial success is higher than 70%. Laymen know that it is just a concept, so it is not suitable to be the CEO of an entrepreneurial team at all.
2. Experience and technical ability of the entrepreneurial team. Experienced people must be less risky in the process of starting a business, and knowing technology will reduce the probability of risk.
3. Distribution in the entrepreneurial team. A good entrepreneurial team can see the embryonic form of a company.
In the entrepreneurial team, it is very important to have a "glib talker". I deeply realized this when I was on the road show before. A person who can speak, be bold, have a wide range of knowledge and know how to communicate is necessary to add points to the project, whether speaking on stage or communicating privately with investors off stage.
On the day I went to the roadshow, I was arranged to share a room with a young man from Shanghai because of the accommodation provided by the organizer. Maybe it was because of the entrepreneur, so it seemed familiar to communicate with people.
We introduced our products to each other and talked about the advantages and disadvantages of each other's projects.
1. At the very least, you should thoroughly understand your own project products, which is the most basic. If a speaker can't even introduce his team's projects well, even the best projects will be greatly discounted.
2. Be familiar with the surrounding products. It is the same kind of products that already exist in the market as their own products. You need to compare and analyze in advance, which is also the basis of making your own products. During the roadshow, there will be 65,438+00 minutes to talk about your products, and there will be 10 minutes for investors to ask questions, often in these comparisons and the product content I mentioned earlier.
The brain is flexible enough to rotate. For example, investors may ask questions that they can't answer. Then don't be silent at this time. Silence means that you have lost, because silent investors will doubt whether you know your products. So I really can't answer, I can try to start from other aspects.
4. Have a vision. Before the road show, some entrepreneurs called the investor's last name in their speeches, which was very embarrassing.
5. Have courage and dare to communicate. This is not limited to performance PPT. After all, it is impossible to describe a project product completely in 20 minutes, so during the intermission, you can try to communicate with investors, ask them if there is any market demand for your project, and tell them as much as possible about your project, so that they can spend 20 minutes learning more during the performance.
6. Have basic entrepreneurial knowledge. For example, many entrepreneurial contents can be replaced by English words, and many investors will talk about these commonly used substitutes in the questioning session. It is necessary to know and master them.
This is the problem of the entrepreneurial team summed up from my own point of view.
Next comes the details. My biggest failure in the details of this roadshow was to make a fancy PPT. I used to think that a good project PPT is very important, and it can give investors a bright feeling. So my idea is so simple. In fact, in roadshows, PPT is as simple as possible. After all, it only gives you 10 minutes to explain your project.
There is also the PPT I made before, with animation effect. After one page of PPT animation, it wasted almost ten seconds. A total of more than ten pages of PPT wasted almost two minutes, and I realized how expensive one minute was.
The above is the first time I have participated in an entrepreneurial roadshow in my life. I share it just for communication.