Evergrande business adjustment

The long-rumored acquisition of the real estate business of Shanghai Evergrande Group by Vanke has finally been settled.

Vanke announced that it will pay about 1.3 billion yuan to acquire five plots of land in Shanghai under the name of Evergrande Real Estate, with a planned building area of over 4, square meters. Evergrande Group, which is seeking strategic transformation, also announced that it will transfer all its shares in Evergrande Real Estate to Vanke in the next two years.

this is the second Shanghai real estate enterprise to transfer land to Vanke on a large scale after Zhongfang. In addition to selling land to Vanke, Zhongfang had previously transferred a piece of land to Jindi Shanghai Company and sold 11 villas to Carlyle Fund.

After the storm, some people are really happy and others are sad on the beach.

strategic adjustment Evergrande Real Estate likes to "marry" Vanke

It is understood that from August 14th, 26, Vanke and the senior management of Evergrande met for the first time to discuss cooperation matters, and it was only four months before and after the two parties formally signed the contract on December 15th. In the words of Liu Aiming, the vice president of Vanke Group and the boss of East China, who presided over the whole process, it was: "Love at first sight, no third party intervened, and it went smoothly."

people in the industry who are familiar with Evergrande said that their transfer of real estate business was "not due to lack of funds", in fact, due to the strategic adjustment within the group.

According to the data, Shanghai Evergrande (Group) Co., Ltd. is a diversified enterprise group with a history of 27 years, which is involved in five major fields, such as real estate, commercial market groups, foreign investment, landscaping and traditional industries. The annual sales of Evergrande Real Estate reached more than 1 billion yuan, ranking among the top 5 real estate enterprises in Shanghai.

Moreover, Evergrande Real Estate has been focusing on the development of Sanlin area in Shanghai for a long time. As a part of the concept plate of the 21 World Expo, the land price and property price have appreciated rapidly, and the property sales are also very good, so it should not be a problem to withdraw funds.

after the transfer of five residential projects in Sanlin area to Vanke, Evergrande Group will withdraw from the residential development business in this area and focus its main funds and energy on the commercial market group, nursery stock base and other industries.

According to insiders, Evergrande chose Vanke as the receiver of residential business for two reasons that can't be ignored: one is Vanke's team management ability, which Evergrande values most; Secondly, in the future, the two sides can join hands to continue to acquire land. Evergrande has related resources in Sanlin area, while Vanke has brand influence, even if it is a hard nut to crack.

It is also rumored that Zhou Huiming, the very low-key boss of Evergrande, may follow the example of Zhou Qingzhi in Nandu and become a strategic shareholder of Vanke, who bought 5 million shares in a large-scale additional issuance at the end of last year and became the seventh largest shareholder. It is reported that Vanke will have a new issuance plan later.

In fact, there are many similarities between Evergrande and Nandu: both are diversified private enterprises, and they all transferred their real estate business when the enterprise was developing well, but they didn't quit completely. Interestingly, the bosses are also surnamed Zhou. Lao Zhou of Nandu killed a beautiful comeback, and Lao Zhou of Evergrande naturally saw it.