Attaching importance to content does not mean fully producing content. Panda from Media Alliance fully realizes that the wisdom of media people is powerful, and attracting potential media people to join this warm family and jointly produce good content is the foundation of Panda's profit system. This is the main reason for the launch of the Panda Angel Fund's 5 million cash pool. At the same time, "creating innovative Internet content and spreading personalized commercial value" has also become a very firm development direction of Panda from the media alliance.

The media industry, which has just passed the first year of media, is obviously not fully mature and stable under the wave of shuffling. Since media people continue to enhance the power of spreading the right to speak, the classic communication cases that media people have come into contact with are still limited. This requires good marketing cases to instill confidence in the industry, so as to obtain longer-term development.

Based on this, Panda Media Alliance relies on powerful creative resources and channel resources from the media. In 20 15, when the industry developed greatly, we were willing to share the cost of the media communication bonus period with the brand * * *, and the Panda Paw Fund came into being. For potential brands, Panda will give up the profits of the media alliance and even invest the necessary communication costs. This is like Taobao's initial support for Taobao brand, and its communication value will be immeasurable. Correspondingly, brands that catch up with the fast lane of self-media communication in the early days will have a reverse endorsement on the self-media industry, and the self-media people who participate in it will also get classic cases with obvious logos in communication, and then get more brands to invest in their creativity and channels.