1) The subjects of investment decisions are different. In the traditional life insurance business, the investment decision-making power of insurance funds belongs to life insurance companies, while investment-oriented life insurance gives policy holders the investment decision-making power. 2) The insurance premium paid is different. The traditional life insurance business adopts the fixed payment method, while the insurance amount of investment insurance fluctuates up and down with the change of the actual performance of capital utilization during the whole insurance period. 3) The risks borne by both parties are different. In the traditional life insurance business, the insurer bears all the risks of death, expenses and investment, while in the investment life insurance business, the insurer only bears the risks of death and expenses, and passes the investment risks on to the policyholders. 4) Insurance funds are managed in different ways. In the traditional life insurance business, the life insurance company is responsible for the management and use of insurance funds, and bears all risks. In investment life insurance, insurance funds are usually entrusted to professional fund management companies for use. 5) The transparency of insurance products is different. Traditional life insurance products are not transparent enough in cost allocation and policy structure, while investment life insurance is very transparent in cost allocation and policy structure. 6) The accounts set are different. In traditional life insurance products, the premiums paid by the insured are included in the general account of the life insurance company, while the investment life insurance adopts separate accounts.